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Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes


  • Han, Heesup
  • Kim, Yunhi
  • Kim, Chulwon
  • Ham, Sunny


Despite the international healthcare industry's rapid growth, little research exists about medical hotels. To fill this gap, this study identifies international patients' possible outcomes of staying in a medical hotel and investigates their intention formation by considering attitudes and desires as well as the perceived outcome's moderating impact. A qualitative approach identifies the possible outcomes of staying in a medical hotel, which can be distinctive from common medical/healthcare clinics, as perceived by international medical customers. Confirmatory factor analysis verifies a four-factor structure of the perceived outcome model (financial saving, convenience, medical service, and hospitality product). Structural equation modeling reveals that attitudes, desires, and intention significantly associate, and desires act as a mediator. Additionally, a metric invariance test shows that convenience, medical-service, and hospitality-product factors of the perceived outcomes significantly moderate forming intentions. Study results help medical hotel operators create effective strategies to attract more international tourists.

Suggested Citation

  • Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
  • Handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1869-1877
    DOI: 10.1016/j.jbusres.2015.01.015

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    References listed on IDEAS

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    Cited by:

    1. Heesup Han & Amr Al-Ansi & Hyeon-Cheol Kim, 2019. "Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    2. Loh, Chung-Ping A. & Triplett, Russell E., 2019. "International accreditation, linguistic proximity and trade in medical services," Social Science & Medicine, Elsevier, vol. 238(C), pages 1-1.
    3. Heesup Han & Soyeun Lee & Antonio Ariza-Montes & Amr Al-Ansi & Beenish Tariq & Alejandro Vega-Muñoz & Su-hyun Park, 2021. "Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences," IJERPH, MDPI, vol. 18(2), pages 1-17, January.
    4. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, vol. 12(5), pages 1-14, March.
    5. Jinsoo Hwang & Dohyung Kim & Jinkyung Jenny Kim, 2020. "How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak," IJERPH, MDPI, vol. 17(23), pages 1-15, December.
    6. Deoksoo Ahn & Jun Heo & Chulwon Kim, 2020. "Developing a Cooperative Model Converging Both Convention and Medical Tourism Stakeholders: Based on Deutsch’s Cooperation Theory," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    7. Soojung Kim & Charles Arcodia & Insin Kim, 2019. "Critical Success Factors of Medical Tourism: The Case of South Korea," IJERPH, MDPI, vol. 16(24), pages 1-15, December.
    8. Samar Noaman & Jean Michel Chapuis, 2021. "Developing a Framework for Emerging Medical Tourism Destinations – An Exploratory study in Lebanon," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(7), pages 81-88, July.
    9. Supawat Meeprom & Surachai Chancharat, 2022. "Building Health and Wellness Service Experience Extension: A Case Study of Bangkok, Thailand," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    10. Salman Majeed & Zhimin Zhou & Haywantee Ramkissoon, 2020. "Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism," SAGE Open, , vol. 10(2), pages 21582440209, June.

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