IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i17p4600-d260567.html
   My bibliography  Save this article

Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations

Author

Listed:
  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea)

  • Amr Al-Ansi

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwangjin-Gu, Seoul 143–747, Korea)

  • Hyeon-Cheol Kim

    (School of Business Administration, Chung-Ang University, 84 HeukSeok-Ro, DongJak-Gu, Seoul 06974, Korea)

Abstract

Muslim travelers’ growth is an emerging sector of the global tourism industry. Yet, little has been discovered about their behaviors and perceived inconveniences in a non-Muslim destination. The present research was an attempt to identify international Muslim travelers’ loyalty generation process for the non-Muslim destination by considering the effect of inconveniences that they possibly perceive while traveling to the non-Muslim destination. An empirical approach comprising a field survey method was used to collect the Muslim travelers’ views in a non-Muslim destination (Korea). Our result revealed that halal-friendly image, emotional experiences, and desire played a significant role in building Muslim travelers’ loyalty. In addition, a moderator test result of Muslim travelers’ perceived inconveniences at the non-Muslim destination significantly weakened the effect of desire and halal-friendly image on loyalty. The comparative importance of emotional experiences at a destination was identified. Our findings help non-Muslim destination marketers to develop effective attraction and retention strategies for international Muslim travelers.

Suggested Citation

  • Heesup Han & Amr Al-Ansi & Hyeon-Cheol Kim, 2019. "Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4600-:d:260567
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/17/4600/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/17/4600/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Olya, Hossein G.T. & Al-ansi, Amr, 2018. "Risk assessment of halal products and services: Implication for tourism industry," Tourism Management, Elsevier, vol. 65(C), pages 279-291.
    2. Sirakaya-Turk, Ercan & Ekinci, Yuksel & Martin, Drew, 2015. "The efficacy of shopping value in predicting destination loyalty," Journal of Business Research, Elsevier, vol. 68(9), pages 1878-1885.
    3. El-Adly, Mohammed Ismail & Eid, Riyad, 2016. "An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 217-227.
    4. Wu, Chih-Wen, 2016. "Destination loyalty modeling of the global tourism," Journal of Business Research, Elsevier, vol. 69(6), pages 2213-2219.
    5. Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
    6. Jinsoo Hwang & Seong Ok Lyu & Sun-Bai Cho, 2019. "In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments," Sustainability, MDPI, vol. 11(11), pages 1-16, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Beenish Tariq & Aleksandar Radic & Su-hyun Park, 2020. "The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    2. Heesup Han & Soyeun Lee & Antonio Ariza-Montes & Amr Al-Ansi & Beenish Tariq & Alejandro Vega-Muñoz & Su-hyun Park, 2021. "Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences," IJERPH, MDPI, vol. 18(2), pages 1-17, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bhat Ishfaq Hussain & Singh Sapna, 2018. "Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores," Management & Marketing, Sciendo, vol. 13(1), pages 748-760, March.
    2. Ahmad Saifalddin Abu-Alhaija & Hosni Shareif Hussein & Almothanna Jamil Abu Allan, 2019. "Relationship between Customer Satisfaction and Customer Loyalty: A Review and Future Directions of its Nature and Approaches," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 7(4), pages 28-39.
    3. Heesup Han & Soyeun Lee & Antonio Ariza-Montes & Amr Al-Ansi & Beenish Tariq & Alejandro Vega-Muñoz & Su-hyun Park, 2021. "Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences," IJERPH, MDPI, vol. 18(2), pages 1-17, January.
    4. Nuria Recuero Virto & María Francisca Blasco López & Juan Antonio Mondejar, 2021. "Willingness to Pay More: The Quest for Superstar Museums," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 101-114.
    5. Nurul Fazleen Mohd Zariman & Norshima Humaidi & Muhammad Hafiz Abd Rashid, 2023. "Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 649-663, December.
    6. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    7. Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
    8. Idris Idris & Saefudin Zuhri & Mohammad Efendi, 2018. "Determinants of Employee Work Satisfaction," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 47-52.
    9. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    10. Fidel Martínez-Roget & Emilia Vázquez Rozas & Eddy A. Castillo-Montesdeoca, 2020. "How Visitors’ Perceived Destination Ethics Impacts their Behavioural Intentions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(2), pages 291-310, December.
    11. Rather, Raouf Ahmad & Hollebeek, Linda D., 2021. "Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    12. Turner, Frances & Merle, Aurélie & Gotteland, David, 2020. "Enhancing consumer value of the co-design experience in mass customization," Journal of Business Research, Elsevier, vol. 117(C), pages 473-483.
    13. Heesup Han & Linda Heejung Lho & Amr Al-Ansi & Hyungseo Bobby Ryu & Jinah Park & Wansoo Kim, 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    14. Heesup Han & Antonio Ariza-Montes & Gabriele Giorgi & Soyeun Lee, 2020. "Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector," IJERPH, MDPI, vol. 17(12), pages 1-12, June.
    15. Kamel Bel Hadj Miled, 2023. "Microfinance and women entrepreneurship development: evidence from Tunisia," SN Business & Economics, Springer, vol. 3(1), pages 1-16, January.
    16. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince & Borges, Adilson & Frimpong, Kwabena & Belhsen, Nourdine, 2020. "Mall experiences are not universal: The moderating roles of national culture and mall industry age," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    17. Aleksandar Radic & Michael Lück & Amr Al-Ansi & Bee-Lia Chua & Sabrina Seeler & António Raposo & Jinkyung Jenny Kim & Heesup Han, 2021. "To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers," Sustainability, MDPI, vol. 13(5), pages 1-17, February.
    18. Massomeh Cheraghzadeh & Mehdi Rahimian & Saeed Gholamrezai, 2024. "Effective factors on tourist satisfaction with the quality of ecotourism destination: evidence from Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28699-28726, November.
    19. Houssein Ballouk & Sami Ben Jabeur & Sabri Boubaker & Salma Mefteh-Wali, 2024. "The effect of social media on bank performance: an fsQCA approach," Electronic Commerce Research, Springer, vol. 24(1), pages 477-495, March.
    20. İpek, İlayda & Aşkın, Nilay & İlter, Burcu, 2016. "Private label usage and store loyalty: The moderating impact of shopping value," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 72-79.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4600-:d:260567. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.