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Predicting rare events in markets with relational data

Author

Listed:
  • Yong Cai

    (IQVIA, Plymouth Meeting)

  • Qiang Liu

    (Purdue University, Mitch Daniels School of Business)

  • Yunlong Wang

    (IQVIA, Plymouth Meeting)

  • Fan Zhang

    (IQVIA, Plymouth Meeting)

Abstract

This study presents a modeling framework for predicting rare events in relational data settings. Focusing on the rare disease market, it introduces a factor graph model within a Bayesian classifier that jointly models physician and patient features through their complex visit relationships. The framework is applied to an empirical case focused on identifying physicians treating hereditary angioedema patients, using extensive prescription and medical claims data. Our analysis demonstrates the model’s effectiveness, showing it surpasses various benchmark models in identifying rare disease physicians, including those currently recognized in healthcare databases and those likely to emerge in the future. This research contributes to the existing literature by addressing the challenge of predicting rare disease physicians and highlighting the benefits of leveraging relational dependencies among distinct entities to forecast rare events.

Suggested Citation

  • Yong Cai & Qiang Liu & Yunlong Wang & Fan Zhang, 2025. "Predicting rare events in markets with relational data," Quantitative Marketing and Economics (QME), Springer, vol. 23(4), pages 545-588, December.
  • Handle: RePEc:kap:qmktec:v:23:y:2025:i:4:d:10.1007_s11129-025-09302-w
    DOI: 10.1007/s11129-025-09302-w
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    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics

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