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Marketing Operations, AI Orchestration, and Agentic Marketing

Author

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  • PURCAREA, Ioan Matei

Abstract

There is an obvious need to improve the reviewing process of marketing operations to obtain effectiveness, efficiency, and excellence, marketing operations becoming a strategic player thinking about data investment, and the entire organization being powered by AI orchestration. It is also important to better understand how small marketing teams can instantly benefit of AI support. Research findings reveal rising marketers’ action based on AI agents’ ideas, providing customers with the necessary confidence, relevance and impact by leveraging AI, and always following principles remaining significant over time. Also, there is no doubt about the need of considering the evolving agentic marketing without neglecting the role of humanizing interactions despite AI dominance, as well as the importance of the fundamentals in business and marketing beyond the need of applying the opportunities identified in the latest trends.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(4), pages 34-41, December.
    • Handle: RePEc:rdc:journl:v:16:y:2025:i:4:p:34-41
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    File URL: http://crd-aida.ro/RePEc/rdc/v16i4/4.pdf
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    Keywords

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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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