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La responsabilidad social corporativa y la reputación corporativa en el mercado bursátil de México
[Corporate social responsibility and corporate reputation in the Mexican stock market]

Author

Listed:
  • Laura Adriana Saucedo Loera

    (Universidad Autónoma de Aguascalientes (México))

  • Miguel Ángel Oropeza Tagle

    (Universidad Autónoma de Aguascalientes (México))

  • Vicente Montesinos Julve

    (Universidad de Valencia (España))

Abstract

Este trabajo tiene como propósito examinar la conexión entre la reputación corporativa y las empresas que se consideran socialmente responsables, utilizando como referencia el Índice S\&P/BMV IPC y el Índice MERCO. Se parte de la premisa de que, al orientar sus esfuerzos hacia la sostenibilidad, una empresa puede alcanzar un mayor desarrollo social y una percepción positiva entre sus grupos de interés. Este estudio emplea el modelo logit para analizar la relación entre las variables de interés en empresas que cotizan en la Bolsa Mexicana de Valores, abarcando el periodo de 2018 a 2022. Los resultados muestran que hay un impacto directo positivo entre la responsabilidad social corporativa y la reputación corporativa en las empresas bursátiles mexicanas.

Suggested Citation

  • Laura Adriana Saucedo Loera & Miguel Ángel Oropeza Tagle & Vicente Montesinos Julve, 2025. "La responsabilidad social corporativa y la reputación corporativa en el mercado bursátil de México [Corporate social responsibility and corporate reputation in the Mexican stock market]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 40, pages 1-14.
    • Handle: RePEc:pab:rmcpee:v:40:y:2025:n:8
    DOI: https://doi.org/10.46661/rev.metodoscuant.econ.empresa.11253
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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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