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Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market

Author

Listed:
  • Oana-Maria SECARĂ

    (PhD Lecturer, University of Oradea, Faculty of Economic Science, Department of Management Marketing)

  • Dinu Vlad SASU

    (PhD Lecturer, University of Oradea, Faculty of Economic Science, Department of Management Marketing)

  • Teodora Mihaela TARCZA

    (PhD Lecturer, University of Oradea, Faculty of Economic Science, Department of Management Marketing)

Abstract

This paper was carried out with the aim of determining the preferences of consumers in the municipality of Oradea, with regard to cosmetic products, marketed by both multinational companies and local ones in Romania. Also, as a result of the study carried out on a simple, non-stratified representative sample, data were obtained regarding the purchase locations, the factors that influence their purchase decisions, the frequency of purchase and use of cosmetic products, as well as the brands and types of products preferred by to them. In order to carry out this study, a questionnaire with closed dichotomous, multichotomous and mixed questions was created, which was applied to a representative sample of 250 subjects, residents of the municipality of Oradea.

Suggested Citation

  • Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025. "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 34(2), pages 483-496, December.
    • Handle: RePEc:ora:journl:v:34:y:2025:i:2:p:483-496
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    References listed on IDEAS

    as
    1. Eugenia Harja & Laura Catalina Timiras, 2014. "Particularities Of Consumer Behavior In The Cosmetics Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
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      JEL classification:

      • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
      • F20 - International Economics - - International Factor Movements and International Business - - - General
      • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
      • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
      • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions

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