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The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam

Author

Listed:
  • Tran The, Tuan
  • Bui Van, Vien
  • Do Thi, Tho

Abstract

Small and medium-sized enterprises account for more than 98.2% of total enterprises in Hanoi and contribute significantly to the city’s employment, innovation, and GDP. This study aims to analyze and evaluate the influence of corporate social responsibility and green marketing on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam. With 292 valid survey responses, data analysis was conducted through PLS-SEM. The study results show that corporate social responsibility and green marketing are critical to the competitiveness of small and medium-sized firms in Hanoi. Corporate social responsibility positively influences green marketing (β = 0.812, p

Suggested Citation

  • Tran The, Tuan & Bui Van, Vien & Do Thi, Tho, 2025. "The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam," MPRA Paper 127538, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:127538
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    References listed on IDEAS

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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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