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Examining the way in which farmers’ attitude mediates the association between farmers’ knowledge and adoption of agri-inputs to choose drought areas in Prakasam District

Author

Listed:
  • Shaik Khadar BASHA

    (Capacity Building Specialist Officer, Andhra Pradesh Township & Infrastructure Development Corporation Ltd. (APTIDCO), Department of Municipal Administration & Urban Development, Vijayawada, Government of Andhra Pradesh, India.)

Abstract

In India, the primary source of income for rural residents is the agricultural industry. Agri inputs comprise seeds, fertilisers, insecticides, and agricultural equipment used in the agricultural industry. Nonetheless, the production of agriculture and related industries depends on agri-inputs, which might be chemical, biological, or inorganic substances. The study’s primary goal is to investigate what types of agricultural inputs are used in the Prakasam district, to examine how farmers’ attitudes (FA) mediate the link between farmers’ knowledge (FK) and adoption (FAD) of agricultural inputs in a few drought-prone regions for better marketing practices in the Prakasam district. This study uses empirical study of research methodology and collects data from 12 randomly selected drought mandals area farmers in Prakasam district. For mediation analysis, the study uses the linear regression method. The result of the study is that FA mediates the relationship between FK and FAD. The study’s findings include policy implications for relevant shareholders, manufacturing units and governing bodies.

Suggested Citation

  • Shaik Khadar BASHA, 2025. "Examining the way in which farmers’ attitude mediates the association between farmers’ knowledge and adoption of agri-inputs to choose drought areas in Prakasam District," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 22(2), pages 269-278.
    • Handle: RePEc:iag:reviea:v:22:2025:i:2:p:269-278
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    References listed on IDEAS

    as
    1. Dhas, Albert Christopher, 2009. "Agricultural Crisis in India: The Root Cause and Consequences," MPRA Paper 18930, University Library of Munich, Germany.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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