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Smart And Innovative Strategies In Marketing Using Ai

Author

Listed:
  • Nicoleta Rossela DUMITRU

    (Romanian-American University, Romania)

  • Oana PREDA

    (Romanian-American University, Romania)

Abstract

In an era dominated by big data and digital interactions, adopting AI in marketing is no longer just a competitive advantage, but a necessity. In the transformative era of generative artificial intelligence (GenAI) in marketing, the vast potential of AI to revolutionize marketing strategies through advanced personalization and efficiency is becoming apparent, leading to a rapid rate of adoption among companies and marketing professionals. As companies seek to improve lead generation, qualification, and conversion, AI-powered tools are becoming essential. Consumers expect personalized messages, rapid interactions, and relevant offers, and AI enables brands to respond to these demands in an efficient and scalable way, with benefits including improved personalization, campaign automation, content optimization, predictive analytics, and more.

Suggested Citation

  • Nicoleta Rossela DUMITRU & Oana PREDA, 2025. "Smart And Innovative Strategies In Marketing Using Ai," Journal of Information Systems & Operations Management, Romanian-American University, vol. 19(2), pages 156-167, December.
    • Handle: RePEc:rau:jisomg:v:19:y:2025:i:2:p:156-167
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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/WI25/JISOM-WI25-A10.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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