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Exploring Customer Loyalty Drivers In Indonesian Islamic Bank After Cybersecurity Breaches Using Sem Approach

Author

Listed:
  • Mia Sari

    (Universitas Islam Tazkia, Indonesia)

  • Indra Indra

    (Universitas Islam Tazkia, Indonesia)

  • Ririn Riani

    (Universitas Islam Tazkia, Indonesia)

Abstract

This study explores the factors influencing customer loyalty at Bank Syariah Indonesia (BSI) after cyberattacks, using the Expectation Confirmation Theory (ECT) as the theoretical framework. A quantitative approach with Partial Least Squares-Structural Equation Modeling (PLS-SEM) is applied, analyzing data from 225 customers affected by service disruptions, ATM use, and Mobile Banking. The findings indicate that customer loyalty is significantly affected by service quality, religiosity, and customer trust. Furthermore, customer trust after a cyberattack is significantly influenced by service quality and religiosity. The Compliance, Assurance, Reliability, Tangibles, Empathy, and Responsiveness (CARTER) model is used to measure service quality, emphasizing both technical and ethical aspects. The results highlight the importance of successful crisis management, clear communication, improved security, and compensating customers in retaining and potentially growing the customer base post-attack. This research underscores the significance of the CARTER model in evaluating service quality and the role of religiosity in fostering customer loyalty. The study emphasizes that Islamic banks should integrate technical and ethical aspects of service to minimize negative impacts and maintain customer loyalty.

Suggested Citation

  • Mia Sari & Indra Indra & Ririn Riani, 2025. "Exploring Customer Loyalty Drivers In Indonesian Islamic Bank After Cybersecurity Breaches Using Sem Approach," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 11(4), pages 893-920, December.
  • Handle: RePEc:idn:jimfjn:v:11:y:2025:i:4h:p:893-920
    DOI: https://doi.org/10.21098/jimf.v11i4.2233
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    Keywords

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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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