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Content
2023, Volume 4, Issue 1
- 1-16 KI-basierte Chatbots – eine kritische Analyse der Patientenerwartungen
by de Alzaga Achter, Luisa & Khafif, Daniel-Ulf & Mühlbäck, Klaus
- 17-41 Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the Literature
by Schuck, Katharina A. & Perret, Jens K.
- 42-64 Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments
by Gericke, Jens & Mehn, Audrey & Rommel, Kai
- 65-88 Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design
by Westermann, Arne & Böckenholt, Rebecca & Ghorbani, Mijka & Messedat, Jons
- 89-132 The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science Journals
by Kamran, Qeis & Becker, Marcus
- 133-158 Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-Algorithms
by Becker, Marcus & Prokop Dayrell de Lima, Erika
2022, Volume 3, Issue 1
- 1-36 The effectiveness of in-game advertising in mobile games
by Klose, S. & Truong, N. A.
- 37-52 Unbundling CRM – A RFMC Perspective
by Patel, Ronit & Perret, Jens K. & Samunderu, Eyden
- 53-84 Beyond Linearity – An Analysis of the Interdependencies across the Customer Journey
by Duncker, Christian & Perret, Jens K.
- 85-115 Quantifying Alpha of Active Managers: A Case Study on Factor-Based Performance Attribution in Fixed-Income
by Traut, J. & Simonov, A. & Meitner, M.
- 116-142 Analysis of consumer preferences in Germany for attributes of fast moving consumer goods with a discrete choice experiment
by Rommel Kai & Sagebiel, Julian
2021, Volume 2, Issue 1
- 1-23 Deconstructing commodity risk analysis: A theoretical perspective from the airline industry – Part 1
by Samunderu, Eyden & Küpper, Yvonne
- 24-52 Testing the impact of commodity risk on airline capacity forecasting: A systems dynamic framework from an airline perspective: An empirical analysis – Part 2
by Samunderu, Eyden & Küpper, Yvonne
- 53-67 Fisher Effect in Post-Unification Germany - Insights for Firms, Central Banks and Governments
by Friesendorf, Cordelia & Durai, S. Raja Sethu
- 68-93 Who Influences the Influencer – First Approaches towards a Quantitative Influencer Marketing
by Edler, Ronja & Perret, Jens K.
- 94-123 Wahrgenommenes Datenzugriffsrisiko im Kontext von Big Data
by Seidler, K. & Bingemer, S. & Brandt, J.
2020, Volume 1, Issue 2
- 1-21 Erfolgskontrolle im Event-Marketing. Entwicklung eines Frameworks zur Evaluation von Event-Marketing Maßnahmen
by Oblau, F. & Siegfried, P.
- 23-42 Interkulturelles Marketing: Gegenüberstellung von Erfolgsfaktoren der Kundenansprache in der DACH-Region und Südkorea am Beispiel dekorativer Kosmetik
by Günther, J. & Hartmann, K. & Simon, M. & Walter, G.
- 43-57 Product differentiation in video games: A closer look at Fortnite's success
by Moritz, K.-H. & Schöber, T. & Stadtmann, G.
- 59-82 Acquisition vs. Product Launch Announcement Impact on Share Price of the "Big Five Technology" companies: A Data Analysis
by Friesendorf, C. & Schwarzhaupt, J.
- 83-107 Die Bedeutung von Content-Strategien für die integrierte Markenführung am Beispiel der Deutschen Bank und der Sparkassen. Ein inhaltsanalytischer Vergleich von Bewegtbildern auf den konzern- bzw. verbandsübergreifenden YouTube-Kanälen
by Ghorbani, M. & Westermann, A.
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