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Product differentiation in video games: A closer look at Fortnite's success

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Listed:
  • Moritz, K.-H.
  • Schöber, T.
  • Stadtmann, G.

Abstract

Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product differentiation is one possibility to optimize the profitability of the game. In this paper, we use a mi-croeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.

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Handle: RePEc:zbw:ismrja:324712
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File URL: https://www.econstor.eu/bitstream/10419/324712/1/RJAM-1-2020-H2-043.pdf
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