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Exploration of marketing tools for the promotion of protected areas (Albania)

Author

Listed:
  • Kekezi, Ana

Abstract

Promotion and marketing are identified as main pillars to tourism sector in Albanian Government strategy 2017 - 2021. Protected Areas as a tourism destination is a new notion to Albanian citizens and stakeholders given isolation of these areas during communism regime and the decade after. This study will aim to bring light on how new tools of marketing may influence and impacts the promotion of PAs in Albania as tourism destinations and how stakeholders are engaged, accept and perceive these new marketing and communication approaches and the use of modern and digital promoting tactics. This study responses the call of researchers for further studies in developing countries for a deeper exploration in tourism industry

Suggested Citation

  • Kekezi, Ana, 2019. "Exploration of marketing tools for the promotion of protected areas (Albania)," MPRA Paper 117096, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:117096
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    File URL: https://mpra.ub.uni-muenchen.de/117096/2/economicus-18-issue-2_1.pdf
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    Keywords

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    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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