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Investigación, experiencias e identidad en el trabajo colaborativo del semillero de investigación Management and Marketing (M&M)

Author

Listed:
  • Sara Luz Castro Arevalo
  • Anyi Catalina Cepeda Cortes
  • Natalia Estefania Cortes Guzmán
  • Jairo Andres Mejía Martínez
  • Sara Lucia Mosquera Pachón

Abstract

This research, conducted by the Management and Marketing (M&M) research group at the Universidad Nacional de Colombia (UNAL), sought to understand the experiences of interns and trainees within the Faculty of Economic Sciences. To this end, a Design Thinking-based workshop was designed and implemented during the 2025-1 semester, and it allowed us to collect the emotions, perceptions, and challenges encountered before, during, and after the professional internship or traineeship of a student. The study combined literature review, collaborative development of the Design Thinking workshop, data collection, transcription, and grouping, and qualitative analysis using NVivo. The Insights show that the concepts of employer branding, employee journey, and employee well-being function as an integrated system where clear communication and consistent interpersonal relationships increase the satisfaction of students participating in internships and traineeships.

Suggested Citation

  • Sara Luz Castro Arevalo & Anyi Catalina Cepeda Cortes & Natalia Estefania Cortes Guzmán & Jairo Andres Mejía Martínez & Sara Lucia Mosquera Pachón, 2026. "Investigación, experiencias e identidad en el trabajo colaborativo del semillero de investigación Management and Marketing (M&M)," Econógrafos, Escuela de Economía 023144, Universidad Nacional de Colombia, FCE, CID.
    • Handle: RePEc:col:000176:023144
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    File URL: https://fce.unal.edu.co/centro-editorial/documentosfce2026
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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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