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Analiza Relevantnosti Načina Plaćanja Prilikom Odabira Turističkih Aranžmana Putem Primene Metode Skorova Sklonosti

Author

Listed:
  • Marina Petrović
  • Branislava Hristov Stančić
  • Lazar Čolić

Abstract

Proces donošenja odluka u vezi sa odabirom turističkih arnžamana je prošao značajan razvojni put poslednjih decenija. Internet i meta pretražni sistemi doprineli su brzini i lakoći dobijanja relevantnih informacija što je uslovilo da pojedinac često zaobilazi stručne posrednike i samostalno vrši odabir različitih elemenata putovanja. Međutim, ovaj proces istovremeno može biti veoma interesantan ali iscrpljujuć, kako putnici prolaze kroz brojne opcije u potrazi za idealnom kombinacijom destinacija, aktivnosti i smeštaja. Prilikom donošenja odluka o kupovini turističkog aranžmana ili njegovih elemenata, pojedinac u razmatranje uzima veći broj činjenica i donosi odluku u skadu sa svojim preferencijama i mogućnostima. Različliti faktori mogu biti krucijalni za donošenje odluka o izboru turističkog aranžmana, pa je tako cilj ovog rada da pokaže da način plaćanja turističkih aranžmana više utiče na odabir aranžmana u slučaju studenata doktorskih studija ekonomskih nauka nego studenata nižih nivoa studija. Testiranje je podrazumevalo ocenjivanje regresionog modela gde su se koristili ponderi dobijeni primenom metode skorova sklonosti (engl. propensity score) za balansiranje eksperimentalne i kontrolne grupe. Za balansiranje u modelu je korišćen Švarcov tip ličnosti. Na osnovu rezultata analize zaključeno je da je studentima doktorskih studija ekonomskih nauka prilikom donošenje odluke o odabiru turističkih aranžamana varijabla način plaćanja važnija nego što je to slučaj kod studenata osnovnih i master studija.

Suggested Citation

  • Marina Petrović & Branislava Hristov Stančić & Lazar Čolić, 2026. "Analiza Relevantnosti Načina Plaćanja Prilikom Odabira Turističkih Aranžmana Putem Primene Metode Skorova Sklonosti," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 61, pages 1-11, June.
    • Handle: RePEc:beo:ekidpr:y:2026:i:61:p:1-11
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    Keywords

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    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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