Peculiarities Of Formation Of Consumer Priorities And Satisfaction In The Ð’2ð’ Market Of Portable Power Stations In Ukraine Under Conditions Of Energy Instability

This article examines the influence of functional attributes of portable power stations on the level of consumer satisfaction under the conditions of the Ukrainian market, which is characterized by energy instability, growing population mobility, and high competition among manufacturers. Under such conditions, understanding hidden consumer needs becomes a key tool for increasing product competitiveness. The study provides a classification of thirteen attributes of Bluetti power stations using the Kano model, which distinguishes characteristics into attractive, one-dimensional, must-be, and indifferent categories. It is emphasized that none of the studied attributes belong to the must-be category, indicating that basic expectations in this market are already formed. The research stages are described, from collecting paired functional and dysfunctional responses to quantitative analysis using the majority rule. Special attention is paid to the integration of the Kano model with the calculation of the Customer Satisfaction Index (CSI) based on eight criteria of partner interaction, including product availability in stock, shipping speed, manager competence, and financial terms. The relationship between the importance of each criterion and the actual level of partner satisfaction is analyzed. It is highlighted that the integral CSI value of 86.9 percent confirms a high level of service support quality, yet reveals growth areas, particularly regarding staff competence and the procedure for compensation for defective goods. It is emphasized that the largest gap between importance and satisfaction is recorded precisely for these two criteria, requiring immediate intervention. An assessment of the company's performance in the context of adaptation to the local conditions of the Ukrainian market is provided, and practical recommendations for optimizing product and service strategy are formulated.