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Generative AI for surveys on payment apps: AI views on privacy and technology

Author

Listed:
  • Koji Takahashi
  • Joon Suk Park

Abstract

This study uses ChatGPT to simulate survey responses about payment apps, focusing on privacy and perceived benefits. By designing prompts that mirror real user characteristics, the generated responses align with findings from a Dutch survey, especially when grouped by privacy concern. Privacy-concerned agents view apps less favorably, while users show more positive attitudes than non-users, even without such traits in the prompt. However, ChatGPT fails to match the real survey's response variability and tends to overstate privacy concerns. These results indicate that generative AI can complement but not replace human surveys for studying perceptions of payment tools.

Suggested Citation

  • Koji Takahashi & Joon Suk Park, 2026. "Generative AI for surveys on payment apps: AI views on privacy and technology," BIS Working Papers 1333, Bank for International Settlements.
    • Handle: RePEc:bis:biswps:1333
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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