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Occupational stress in the marketing profession: An empirical analysis of stressors

Author

Listed:
  • Pavel Rosenlacher

    (University of Finance and Administration, Prague, Czech Republic)

  • Klára Černá

    (University of Finance and Administration, Prague, Czech Republic)

  • My Huyen Nguyenová

    (University of Finance and Administration, Prague, Czech Republic)

Abstract

The aim of this study was to examine the impact of the marketing profession on the perceived level of occupational stress among marketing professionals and to compare the findings with previous empirical research in the field of work-related stress. The research employed a mixed-methods design: the quantitative part was conducted using the standardized Job Stress Scale (JSS), while the qualitative part relied on semi-structured interviews. A total of 90 respondents from three professional sectors participated in the study. The results indicate that marketing professionals report significantly higher levels of stress compared to other occupational groups, particularly in connection with stressors such as time pressure, ambiguous client demands, and rapidly changing project objectives. The discussion compares these findings with earlier studies and provides recommendations for HR management and for the prevention of burnout within the marketing profession.

Suggested Citation

  • Pavel Rosenlacher & Klára Černá & My Huyen Nguyenová, 2026. "Occupational stress in the marketing profession: An empirical analysis of stressors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 21(1), pages 31-42.
    • Handle: RePEc:cub:journm:v:21:y:2026:i:1:p:31-42
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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