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Development Of A Conceptual Framework For Green Consumer Buying Behaviour For Personal Care Products In India

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  • Premi Hansini

    (ICFAI Business School, ICFAI University Dehradun, India)

Abstract

There has been an increasing interest from both academics and practitioners in the green consumer buying behavior. The literature has mainly focused on identifying antecedents and indicators for green buying behavior, but scholars have yet to develop a comprehensive framework that provides insight into green buying behavior, that considers all relevant factors in a framework. To address this gap, researchers have proposed a theoretical framework grounded in Theory of Planned Behavior (TPB) theory, identifying 22 elements from the literature out of which 20 were selected for our study through Domain Analysis and a Comprehensive Framework was build. The reliability and validity of the framework was checked and was found to be good. Factor Analysis, Correlation and Regression were also performed to check the relationship among the variables.

Suggested Citation

  • Premi Hansini, 2026. "Development Of A Conceptual Framework For Green Consumer Buying Behaviour For Personal Care Products In India," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 29(1), pages 50-72.
    • Handle: RePEc:boh:actaub:v:29:y:2026:i:1:p:50-72
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    JEL classification:

    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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