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Citations for "Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords"

by Benjamin Edelman & Michael Ostrovsky & Michael Schwarz

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  1. White, Alexander, 2013. "Search engines: Left side quality versus right side profits," International Journal of Industrial Organization, Elsevier, vol. 31(6), pages 690-701.
  2. Avi Goldfarb & Catherine Tucker, 2011. "Search Engine Advertising: Channel Substitution When Pricing Ads to Context," Management Science, INFORMS, vol. 57(3), pages 458-470, March.
  3. Beschorner, Patrick Frank Ernst, 2008. "Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements," ZEW Discussion Papers 08-121, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  4. Qingmin Liu & George J. Mailath & Andrew Postlewaite & Larry Samuelson, 2010. "Stable Matching with Incomplete Information, Second Version," PIER Working Paper Archive 12-042, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, revised 28 Oct 2012.
  5. Xiaoquan (Michael) Zhang & Juan Feng, 2011. "Cyclical Bid Adjustments in Search-Engine Advertising," Management Science, INFORMS, vol. 57(9), pages 1703-1719, February.
  6. Johnson, T.R., 2013. "Matching through position auctions," Journal of Economic Theory, Elsevier, vol. 148(4), pages 1700-1713.
  7. Armstrong, Mark & Zhou, Jidong, 2011. "Paying for prominence," MPRA Paper 30529, University Library of Munich, Germany.
  8. Sha Yang & Anindya Ghose, 2010. "Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?," Marketing Science, INFORMS, vol. 29(4), pages 602-623, 07-08.
  9. Chrysanthos Dellarocas, 2012. "Double Marginalization in Performance-Based Advertising: Implications and Solutions," Management Science, INFORMS, vol. 58(6), pages 1178-1195, June.
  10. Davydov, D. & Izmalkov, S. & Smirnov, A., 2015. "Sponsored-Search Auctions: Empirical and Experimental Works," Journal of the New Economic Association, New Economic Association, vol. 28(4), pages 56-73.
  11. Tayfun Sönmez, 2013. "Bidding for Army Career Specialties: Improving the ROTC Branching Mechanism," Journal of Political Economy, University of Chicago Press, vol. 121(1), pages 186-219.
  12. Lianos, I. & Motchenkova, E., 2012. "Market dominance and quality of search results in the search engine market," Discussion Paper 2012-036, Tilburg University, Tilburg Law and Economic Center.
  13. Hafalir, Isa & Miralles, Antonio, 2015. "Welfare-maximizing assignment of agents to hierarchical positions," Journal of Mathematical Economics, Elsevier, vol. 61(C), pages 253-270.
  14. Chen, Yongmin & Zhang, Tianle, 2016. "Intermediaries and Consumer Search," MPRA Paper 76051, University Library of Munich, Germany.
  15. Deb, Rahul, 2008. "Optimal Contracting Of New Experience Goods," MPRA Paper 9880, University Library of Munich, Germany.
  16. Ragavendran Gopalakrishnan & Eric Bax & Krishna Prasad Chitrapura & Sachin Garg, 2015. "Portfolio Allocation for Sellers in Online Advertising," Papers 1506.02020, arXiv.org.
  17. Caragiannis, Ioannis & Kaklamanis, Christos & Kanellopoulos, Panagiotis & Kyropoulou, Maria & Lucier, Brendan & Paes Leme, Renato & Tardos, Éva, 2015. "Bounding the inefficiency of outcomes in generalized second price auctions," Journal of Economic Theory, Elsevier, vol. 156(C), pages 343-388.
  18. Hafalir, Isa E. & Ravi, R. & Sayedi, Amin, 2012. "A near Pareto optimal auction with budget constraints," Games and Economic Behavior, Elsevier, vol. 74(2), pages 699-708.
  19. Paul Milgrom, 2007. "Simplified Mechanisms with Applications to Sponsored Search and Package Auctions," Levine's Bibliography 122247000000001454, UCLA Department of Economics.
  20. Bayrak, Halil I. & Pınar, Mustafa Ç., 2016. "Generalized second price auction is optimal for discrete types," Economics Letters, Elsevier, vol. 141(C), pages 35-38.
  21. Kiho Yoon, 2009. "Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus," Discussion Paper Series 0904, Institute of Economic Research, Korea University.
  22. Edelman, Benjamin & Gilchrist, Duncan S., 2012. "Advertising disclosures: Measuring labeling alternatives in internet search engines," Information Economics and Policy, Elsevier, vol. 24(1), pages 75-89.
  23. Roberto Burguet & Ramon Caminal & Matthew Ellman, 2014. "In Google We Trust?," Working Papers 717, Barcelona Graduate School of Economics.
    • Roberto Burguet & Ramon Caminal & Matthew Ellman, 2013. "In Google we trust?," UFAE and IAE Working Papers 935.13, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC), revised 12 Feb 2014.
  24. Paul Milgrom, 2008. "Simplified Mechanisms with an Application to Sponsored-Search Auctions," Discussion Papers 08-013, Stanford Institute for Economic Policy Research.
  25. McLaughlin, Kevin & Friedman, Daniel, 2016. "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics SP II 2016-501, Social Science Research Center Berlin (WZB).
  26. Tarantino, Emanuele, 2013. "A simple model of vertical search engines foreclosure," Telecommunications Policy, Elsevier, vol. 37(1), pages 1-12.
  27. Budish, Eric & Cantillon, Estelle, 2010. "The Multi-unit Assignment Problem: Theory and Evidence from Course Allocation at Harvard," CEPR Discussion Papers 7641, C.E.P.R. Discussion Papers.
  28. Eliaz, Kfir & Spiegler, Ran, 2014. "The Market for Keywords," CEPR Discussion Papers 9828, C.E.P.R. Discussion Papers.
  29. Tayfun Sönmez & Tobias B. Switzer, 2011. "Matching with (Branch-of-Choice) Contracts at United States Military Academy," Boston College Working Papers in Economics 782, Boston College Department of Economics.
  30. repec:hal:wpaper:halshs-00575074 is not listed on IDEAS
  31. Ken Heyer & Carl Shapiro & Jeffrey Wilder, 2009. "The Year in Review: Economics at the Antitrust Division, 2008–2009," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 35(4), pages 349-367, December.
  32. Börgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2008. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," MPRA Paper 29125, University Library of Munich, Germany.
  33. Dirk Bergemann & Juuso V‰lim‰ki, 2010. "The Dynamic Pivot Mechanism," Econometrica, Econometric Society, vol. 78(2), pages 771-789, 03.
  34. Jonathan D. Levin, 2011. "The Economics of Internet Markets," NBER Working Papers 16852, National Bureau of Economic Research, Inc.
  35. Jonathan Levin & Paul Milgrom, 2010. "Online Advertising: Heterogeneity and Conflation in Market Design," American Economic Review, American Economic Association, vol. 100(2), pages 603-607, May.
  36. Tat Y. Chan & Chunhua Wu & Ying Xie, 2011. "Measuring the Lifetime Value of Customers Acquired from Google Search Advertising," Marketing Science, INFORMS, vol. 30(5), pages 837-850, September.
  37. Michael R. Baye & Babur De los Santos & Matthijs R. Wildenbeest, 2016. "Search Engine Optimization: What Drives Organic Traffic to Retail Sites?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(1), pages 6-31, 03.
  38. Juuso Valimaki & Dirk Bergemann, 2008. "Dynamic Marginal Contribution Mechanism," 2008 Meeting Papers 317, Society for Economic Dynamics.
  39. Chen, Ning & Ghosh, Arpita & Lambert, Nicolas S., 2014. "Auctions for social lending: A theoretical analysis," Games and Economic Behavior, Elsevier, vol. 86(C), pages 367-391.
  40. Emmanuel LORENZON, 2016. "Collusion with a Greedy Center in Position Auctions," Cahiers du GREThA 2016-08, Groupe de Recherche en Economie Théorique et Appliquée.
  41. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers 1758R, Cowles Foundation for Research in Economics, Yale University, revised Aug 2010.
  42. Avi Goldfarb & Catherine Tucker, 2007. "Search Engine Advertising: Pricing Ads to Context," Working Papers 07-23, NET Institute, revised Sep 2007.
  43. Etro, Federico, 2013. "Advertising and search engines. A model of leadership in search advertising," Research in Economics, Elsevier, vol. 67(1), pages 25-38.
  44. Federico Etro, 2012. "Leadership in Multi-sided Markets and Dominance in Online Advertising," Chapters, in: Recent Advances in the Analysis of Competition Policy and Regulation, chapter 11 Edward Elgar Publishing.
  45. Hal R. Varian, 2009. "Online Ad Auctions," American Economic Review, American Economic Association, vol. 99(2), pages 430-434, May.
  46. Kaplan, Todd R. & Zamir, Shmuel, 2015. "Advances in Auctions," Handbook of Game Theory with Economic Applications, in: Handbook of Game Theory with Economic Applications, volume 4, chapter 7, pages 381-453 Elsevier.
  47. Heller, C.-Philipp & Johnen, Johannes & Schmitz, Sebastian, 2015. "Congestion pricing: A mechanism design approach," Discussion Papers 2015/20, Free University Berlin, School of Business & Economics.
  48. Haluk Ergin & Tayfun Sönmez & M. Utku Ünver, 2015. "Lung Exchange," Boston College Working Papers in Economics 886, Boston College Department of Economics.
  49. Gali Noti & Noam Nisan & Ilan Yaniv, 2014. "An experimental evaluation of bidders' behavior in ad auctions," Discussion Paper Series dp676, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
  50. Quingmin Liu & George J. Mailath & Andrew Postlewaite & Larry Samuelson, 2012. "Matching with Incomplete Information," Cowles Foundation Discussion Papers 1870, Cowles Foundation for Research in Economics, Yale University.
  51. R. McAfee, 2011. "The Design of Advertising Exchanges," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(3), pages 169-185, November.
  52. Axel Ockenfels & David Reiley & Abdolkarim Sadrieh, 2006. "Online Auctions," NBER Working Papers 12785, National Bureau of Economic Research, Inc.
  53. Ashlagi, Itai & Monderer, Dov & Tennenholtz, Moshe, 2009. "Mediators in position auctions," Games and Economic Behavior, Elsevier, vol. 67(1), pages 2-21, September.
  54. Michał Bernardelli, 2015. "Cheater detection in Real Time Bidding system – panel approach," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 39, pages 11-24.
  55. Zhou, Jidong, 2009. "Prominence and Consumer Search: The Case With Multiple Prominent Firms," MPRA Paper 12554, University Library of Munich, Germany.
  56. Hitoshi Matsushima, 2012. "Optimal Multiunit Exchange Design," CARF F-Series CARF-F-279, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
  57. Ülkü, Levent, 2014. "Implementation in an interdependent value framework," Mathematical Social Sciences, Elsevier, vol. 68(C), pages 64-70.
  58. Greve, T. & Pollitt, M., 2016. "A future auction mechanism for distributed generation," Cambridge Working Papers in Economics 1672, Faculty of Economics, University of Cambridge.
  59. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  60. Song Yao & Carl F. Mela, 2011. "A Dynamic Model of Sponsored Search Advertising," Marketing Science, INFORMS, vol. 30(3), pages 447-468, 05-06.
  61. Ostrovsky, Michael & Schwarz, Michael, 2009. "Reserve Prices in Internet Advertising Auctions: A Field Experiment," Research Papers 2054, Stanford University, Graduate School of Business.
  62. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
  63. Donna, Javier & Espin-Sanchez, Jose, 2014. "Complements and Substitutes in Sequential Auctions: The Case of Water Auctions," MPRA Paper 55079, University Library of Munich, Germany.
  64. Gong, Jiong & Li, Jianpei & McAfee, R. Preston, 2012. "Split-award contracts with investment," Journal of Public Economics, Elsevier, vol. 96(1), pages 188-197.
  65. M. Yenmez, 2014. "Pricing in position auctions and online advertising," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 55(1), pages 243-256, January.
  66. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.
  67. Blume, Lawrence & Easley, David & Kleinberg, Jon & Kleinberg, Robert & Tardos, Éva, 2015. "Introduction to computer science and economic theory," Journal of Economic Theory, Elsevier, vol. 156(C), pages 1-13.
  68. Committee, Nobel Prize, 2012. "Alvin E. Roth and Lloyd S. Shapley: Stable allocations and the practice of market design," Nobel Prize in Economics documents 2012-1, Nobel Prize Committee.
  69. C.-Philipp Heller & Johannes Johnen & Sebastian Schmitz, 2015. "Congestion Pricing: A Mechanism Design Approach," Working Papers 2015008, Berlin Doctoral Program in Economics and Management Science (BDPEMS).
  70. Susan Athey & Glenn Ellison, 2009. "Position Auctions with Consumer Search," NBER Working Papers 15253, National Bureau of Economic Research, Inc.
  71. Hummel, Patrick, 2016. "Position auctions with dynamic resizing," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 38-46.
  72. Kenneth C. Wilbur & Yi Zhu, 2009. "Click Fraud," Marketing Science, INFORMS, vol. 28(2), pages 293-308, 03-04.
  73. Devanur, Nikhil R. & Hartline, Jason D. & Yan, Qiqi, 2015. "Envy freedom and prior-free mechanism design," Journal of Economic Theory, Elsevier, vol. 156(C), pages 103-143.
  74. Aytek Erdil & Paul Klemperer, 2009. "A New Payment Rule for Core-Selecting Package Auctions," Economics Papers 2009-W11, Economics Group, Nuffield College, University of Oxford.
  75. Anindya Ghose & Sha Yang, 2009. "An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets," Management Science, INFORMS, vol. 55(10), pages 1605-1622, October.
  76. Jehiel, Philippe & Lamy, Laurent, 2016. "On the benefits of set-asides," CEPR Discussion Papers 11564, C.E.P.R. Discussion Papers.
  77. Nicolás Figueroa & Vasiliki Skreta, 2011. "Optimal allocation mechanisms with single-dimensional private information," Review of Economic Design, Springer;Society for Economic Design, vol. 15(3), pages 213-243, September.
  78. Yeon-Koo Che & Erin Cho, 2011. "Brave New World of Market Design," Korean Economic Review, Korean Economic Association, vol. 27, pages 33-56.
  79. Benjamin Edelman & Michael Schwarz, 2011. "Pricing and Efficiency in the Market for IP Addresses," Harvard Business School Working Papers 12-020, Harvard Business School, revised Apr 2014.
  80. Pollock, Rufus, 2008. "Is Google the next Microsoft? Competition, Welfare and Regulation in Internet Search," MPRA Paper 8885, University Library of Munich, Germany.
  81. Andersson, Ola & Andersson, Tommy, 2015. "Decomposing the Afternoon Effect: An Empirical Investigation of Sequential Train Ticket Auctions," Working Paper Series 1085, Research Institute of Industrial Economics.
  82. Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz, 2008. "On Best-Response Bidding in GSP Auctions," NBER Working Papers 13788, National Bureau of Economic Research, Inc.
  83. Emanuele Tarantino, 2012. "A Note on Vertical Search Engines’ Foreclosure," Chapters, in: Recent Advances in the Analysis of Competition Policy and Regulation, chapter 8 Edward Elgar Publishing.
  84. Bax, Eric & Kuratti, Anand & Mcafee, Preston & Romero, Julian, 2012. "Comparing predicted prices in auctions for online advertising," International Journal of Industrial Organization, Elsevier, vol. 30(1), pages 80-88.
  85. Youngwoo Koh, 2013. "Keyword auctions with budget-constrained bidders," Review of Economic Design, Springer;Society for Economic Design, vol. 17(4), pages 307-321, December.
  86. James Li & Eric Bax & Nilanjan Roy & Andrea Leistra, 2015. "VCG Payments for Portfolio Allocations in Online Advertising," Papers 1506.02013, arXiv.org.
  87. Balachander Subramanian & Kannan Karthik & Schwartz David G, 2009. "A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements," Review of Marketing Science, De Gruyter, vol. 7(1), pages 1-51, December.
  88. David S. Evans, 2009. "The Online Advertising Industry: Economics, Evolution, and Privacy," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 37-60, Summer.
  89. Naoko Nishimura & Timothy N. Cason & Tatsuyoshi Saijo & Yoshikazu Ikeda, 2011. "Spite and Reciprocity in Auctions," Games, MDPI, Open Access Journal, vol. 2(3), pages 365-365, September.
  90. Kaifu Zhang & Zsolt Katona, 2012. "Contextual Advertising," Marketing Science, INFORMS, vol. 31(6), pages 980-994, November.
  91. Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.
  92. E. Glen Weyl & Michal Fabinger, 2013. "Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition," Journal of Political Economy, University of Chicago Press, vol. 121(3), pages 528-583.
  93. Kinshuk Jerath & Liye Ma & Young-Hoon Park & Kannan Srinivasan, 2011. "A "Position Paradox" in Sponsored Search Auctions," Marketing Science, INFORMS, vol. 30(4), pages 612-627, July.
  94. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
  95. Varian, Hal R., 2007. "Position auctions," International Journal of Industrial Organization, Elsevier, vol. 25(6), pages 1163-1178, December.
  96. Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
  97. Levent Ulku, 2010. "Monotone Implementation," Working Papers 1004, Centro de Investigacion Economica, ITAM.
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