Trademarks, Triggers, and Online Search
Author
Abstract
Suggested Citation
DOI: 10.1111/jels.12054
Download full text from publisher
References listed on IDEAS
- Lesley Chiou & Catherine Tucker, 2012. "How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?," Marketing Science, INFORMS, vol. 31(5), pages 819-837, September.
- Yannis Bakos & Florencia Marotta-Wurgler & David R. Trossen, 2014. "Does Anyone Read the Fine Print? Consumer Attention to Standard-Form Contracts," The Journal of Legal Studies, University of Chicago Press, vol. 43(1), pages 1-35.
- Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2007.
"Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords,"
American Economic Review, American Economic Association, vol. 97(1), pages 242-259, March.
- Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2005. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords," NBER Working Papers 11765, National Bureau of Economic Research, Inc.
- Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
- Thomas Blake & Chris Nosko & Steven Tadelis, 2015.
"Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Experiment,"
Econometrica, Econometric Society, vol. 83, pages 155-174, January.
- Tom Blake & Chris Nosko & Steven Tadelis, 2014. "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers 20171, National Bureau of Economic Research, Inc.
- Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
- Ai, Chunrong & Norton, Edward C., 2003. "Interaction terms in logit and probit models," Economics Letters, Elsevier, vol. 80(1), pages 123-129, July.
- Aguiar, Luis & Martens, Bertin, 2016. "Digital music consumption on the Internet: Evidence from clickstream data," Information Economics and Policy, Elsevier, vol. 34(C), pages 27-43.
- George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
- Luis Aguiar & Bertin Martens, 2013. "Digital music consumption on the internet," JRC Working Papers on Digital Economy 2013-04, Joint Research Centre.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Andrey Simonov & Shawndra Hill, 2021. "Competitive Advertising on Brand Search: Traffic Stealing and Click Quality," Marketing Science, INFORMS, vol. 40(5), pages 923-945, September.
- A. Daly & A. Scardamaglia, 2017. "Profiling the Australian Google Consumer: Implications of Search Engine Practices for Consumer Law and Policy," Journal of Consumer Policy, Springer, vol. 40(3), pages 299-320, September.
- Lesley Chiou & Catherine E. Tucker, 2022. "How Do Restrictions on Advertising Affect Consumer Search?," Management Science, INFORMS, vol. 68(2), pages 866-882, February.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Francesco Decarolis & Gabriele Rovigatti, 2021.
"From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising,"
American Economic Review, American Economic Association, vol. 111(10), pages 3299-3327, October.
- Decarolis, Francesco & Rovigatti, Gabriele, 2019. "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," CEPR Discussion Papers 13897, C.E.P.R. Discussion Papers.
- Darius Schlangenotto & Martin Poniatowski & Dennis Kundisch, 2018. "What Drives Paid Search Success: A Systematic Literature Review," Working Papers Dissertations 31, Paderborn University, Faculty of Business Administration and Economics.
- Andrey Simonov & Shawndra Hill, 2021. "Competitive Advertising on Brand Search: Traffic Stealing and Click Quality," Marketing Science, INFORMS, vol. 40(5), pages 923-945, September.
- Belleflamme,Paul & Peitz,Martin, 2015.
"Industrial Organization,"
Cambridge Books,
Cambridge University Press, number 9781107687899, July.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, December.
- Joseph Golden & John Joseph Horton, 2021. "The Effects of Search Advertising on Competitors: An Experiment Before a Merger," Management Science, INFORMS, vol. 67(1), pages 342-362, January.
- Vilma Todri, 2022. "Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior," Marketing Science, INFORMS, vol. 41(1), pages 7-18, January.
- Xiaomeng Du & Meng Su & Xiaoquan (Michael) Zhang & Xiaona Zheng, 2017. "Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types," Information Systems Research, INFORMS, vol. 28(4), pages 711-722, December.
- Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
- Cowling, Marc & Ughetto, Elisa & Lee, Neil, 2018.
"The innovation debt penalty: Cost of debt, loan default, and the effects of a public loan guarantee on high-tech firms,"
Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 166-176.
- Cowling, Marc & Ughetto, Elisa & Lee, Neil, 2018. "The innovation debt penalty: cost of debt, loan default, and the effects of a public loan guarantee on high-tech firms," LSE Research Online Documents on Economics 81337, London School of Economics and Political Science, LSE Library.
- Muriel Perrino & Nathalie Rubio, 2005. "What Anti-Dilution Law Should Learn from the Informative View of Advertising," CAE Working Papers 36, Aix-Marseille Université, CERGAM.
- Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Leibniz Centre for European Economic Research.
- Wei Zhou & Zidong Wang, 2020. "Competing for Search Traffic in Query Markets: Entry Strategy, Platform Design, and Entrepreneurship," Working Papers 20-12, NET Institute.
- Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
- Centner, Terence J. & Turner, Steven C. & Bryan, John T., 1989. "Product Differentiation Protection: Developing A Strategy For Multiple Producers Of Regional Specialty Crops," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(2), pages 1-8, September.
- Navdeep S. Sahni & Charles Zhang, 2024. "Are consumers averse to sponsored messages? The role of search advertising in information discovery," Quantitative Marketing and Economics (QME), Springer, vol. 22(1), pages 63-114, March.
- Stephen Petrie & Mitchell Adams & Ben Mitra‐Kahn & Matthew Johnson & Russell Thomson & Paul Jensen & Alfons Palangkaraya & Elizabeth Webster, 2020. "TM‐Link: An Internationally Linked Trademark Database," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 53(2), pages 254-269, June.
- Motta, Massimo & Penta, Antonio, 2022.
"Market Effects of Sponsored Search Auctions,"
TSE Working Papers
22-1370, Toulouse School of Economics (TSE).
- Motta, Massimo & Penta, Antonio, 2022. "Market Effects of Sponsored Search Auctions," CEPR Discussion Papers 17401, C.E.P.R. Discussion Papers.
- Antonio Penta & Massimo Motta, 2022. "Market Effects of Sponsored Search Auctions," Working Papers 1356, Barcelona School of Economics.
- Massimo Motta & Antonio Penta, 2022. "Market effects of sponsored search auctions," Economics Working Papers 1844, Department of Economics and Business, Universitat Pompeu Fabra.
- Thomas Blake & Chris Nosko & Steven Tadelis, 2015.
"Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Experiment,"
Econometrica, Econometric Society, vol. 83, pages 155-174, January.
- Tom Blake & Chris Nosko & Steven Tadelis, 2014. "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers 20171, National Bureau of Economic Research, Inc.
- Khavul, Susanna & Deeds, David, 2016. "The Evolution of Initial Co-investment Syndications in an Emerging Venture Capital Market," Journal of International Management, Elsevier, vol. 22(3), pages 280-293.
- Gary Bolton & Ben Greiner & Axel Ockenfels, 2013.
"Engineering Trust: Reciprocity in the Production of Reputation Information,"
Management Science, INFORMS, vol. 59(2), pages 265-285, January.
- Gary E. Bolton & Ben Greiner & Axel Ockenfels, 2009. "Engineering Trust - Reciprocity in the Production of Reputation Information," Discussion Papers 2009-02, School of Economics, The University of New South Wales.
- Gary Bolton & Ben Greiner & Axel Ockenfels, 2009. "Engineering Trust - Reciprocity in the Production of Reputation Information," Working Paper Series in Economics 42, University of Cologne, Department of Economics, revised 22 Jan 2011.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:empleg:v:11:y:2014:i:4:p:718-750. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1111/(ISSN)1740-1461 .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.