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The Design of Advertising Exchanges

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  • R. McAfee, 2011. "The Design of Advertising Exchanges," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(3), pages 169-185, November.
    • Handle: RePEc:kap:revind:v:39:y:2011:i:3:p:169-185
    DOI: 10.1007/s11151-011-9300-1
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    References listed on IDEAS

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    1. Alvin E. Roth & Tayfun Sönmez & M. Utku Ünver, 2004. "Kidney Exchange," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 119(2), pages 457-488.
    2. Paul Milgrom, 2000. "Putting Auction Theory to Work: The Simultaneous Ascending Auction," Journal of Political Economy, University of Chicago Press, vol. 108(2), pages 245-272, April.
    3. Kenney, Roy W & Klein, Benjamin, 1983. "The Economics of Block Booking," Journal of Law and Economics, University of Chicago Press, vol. 26(3), pages 497-540, October.
    4. Benjamin Edelman & Michael Ostrovsky & Michael Schwarz, 2007. "Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords," American Economic Review, American Economic Association, vol. 97(1), pages 242-259, March.
    5. Varian, Hal R., 2007. "Position auctions," International Journal of Industrial Organization, Elsevier, vol. 25(6), pages 1163-1178, December.
    6. Hendricks, Kenneth & Porter, Robert H, 1988. "An Empirical Study of an Auction with Asymmetric Information," American Economic Review, American Economic Association, vol. 78(5), pages 865-883, December.
    7. Atila Abdulkadiroğlu & Parag A. Pathak & Alvin E. Roth & Tayfun Sönmez, 2005. "The Boston Public School Match," American Economic Review, American Economic Association, vol. 95(2), pages 368-371, May.
    8. Roy W. Kenney & Benjamin Klein, 1983. "The Economics of Oversearching: Block Booking by Debeers, Paramount and Loews," UCLA Economics Working Papers 281, UCLA Department of Economics.
    9. Robert Wilson, 2002. "Architecture of Power Markets," Econometrica, Econometric Society, vol. 70(4), pages 1299-1340, July.
    10. John McMillan, 1994. "Selling Spectrum Rights," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 145-162, Summer.
    11. Bax, Eric & Kuratti, Anand & Mcafee, Preston & Romero, Julian, 2012. "Comparing predicted prices in auctions for online advertising," International Journal of Industrial Organization, Elsevier, vol. 30(1), pages 80-88.
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    Cited by:

    1. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2014. "Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions," Management Science, INFORMS, vol. 60(12), pages 2927-2948, December.
    2. Bichler, Martin & Merting, Sören, 2018. "Truthfulness in advertising? Approximation mechanisms for knapsack bidders," European Journal of Operational Research, Elsevier, vol. 270(2), pages 775-783.
    3. Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2020. "Marketing Agencies and Collusive Bidding in Online Ad Auctions," Management Science, INFORMS, vol. 66(10), pages 4433-4454, October.
    4. Yash Kanoria & Hamid Nazerzadeh, 2021. "Incentive-Compatible Learning of Reserve Prices for Repeated Auctions," Operations Research, INFORMS, vol. 69(2), pages 509-524, March.
    5. Masahiro Kato & Shota Yasui, 2020. "Learning Classifiers under Delayed Feedback with a Time Window Assumption," Papers 2009.13092, arXiv.org, revised Jun 2022.
    6. Brennan, Tim, 2021. "Customer-Side Energy Management: What Role Should Utilities Play?," RFF Working Paper Series 21-03, Resources for the Future.
    7. Emmanuel LORENZON, 2020. "Uninformed Bidding in Sequential Auctions," Bordeaux Economics Working Papers 2020-20, Bordeaux School of Economics (BSE).
    8. Yash Kanoria & Hamid Nazerzadeh, 2020. "Dynamic Reserve Prices for Repeated Auctions: Learning from Bids," Papers 2002.07331, arXiv.org.

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