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A/B Testing of Auctions

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  • Shuchi Chawla
  • Jason D. Hartline
  • Denis Nekipelov

Abstract

For many application areas A/B testing, which partitions users of a system into an A (control) and B (treatment) group to experiment between several application designs, enables Internet companies to optimize their services to the behavioral patterns of their users. Unfortunately, the A/B testing framework cannot be applied in a straightforward manner to applications like auctions where the users (a.k.a., bidders) submit bids before the partitioning into the A and B groups is made. This paper combines auction theoretic modeling with the A/B testing framework to develop methodology for A/B testing auctions. The accuracy of our method %, assuming the auction is directly comparable to ideal A/B testing where there is no interference between A and B. Our results are based on an extension and improved analysis of the inference method of Chawla et al. (2014).

Suggested Citation

  • Shuchi Chawla & Jason D. Hartline & Denis Nekipelov, 2016. "A/B Testing of Auctions," Papers 1606.00908, arXiv.org.
    • Handle: RePEc:arx:papers:1606.00908
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    References listed on IDEAS

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    3. Athey, Susan & Haile, Philip A., 2007. "Nonparametric Approaches to Auctions," Handbook of Econometrics, in: J.J. Heckman & E.E. Leamer (ed.), Handbook of Econometrics, edition 1, volume 6, chapter 60, Elsevier.
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    7. Goldberg, Andrew V. & Hartline, Jason D. & Karlin, Anna R. & Saks, Michael & Wright, Andrew, 2006. "Competitive auctions," Games and Economic Behavior, Elsevier, vol. 55(2), pages 242-269, May.
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