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Citations for "On the Simple Economics of Advertising, Marketing, and Product Design"

by Justin P. Johnson & David P. Myatt

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  1. Marco LiCalzi, 2005. "A sufficient condition for all-or-nothing information supply in price discrimination," Game Theory and Information 0510005, EconWPA.
  2. Saak, Alexander E., 2011. "A Model of Labeling with Horizontal Differentiation and Cost Variability," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103540, Agricultural and Applied Economics Association.
  3. Oksana Loginova, 2010. "Competitive Effects of Mass Customization," Working Papers 1007, Department of Economics, University of Missouri.
  4. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
  5. Alexander E. Saak, 2012. "Dynamic Informative Advertising of New Experience Goods," Journal of Industrial Economics, Wiley Blackwell, vol. 60(1), pages 104-135, 03.
  6. Chen, Yongmin & Zhang, Tianle, 2014. "Interpersonal Bundling," MPRA Paper 56165, University Library of Munich, Germany.
  7. Bang, Se Hoon & Kim, Jaesoo, 2013. "Price discrimination via information provision," Information Economics and Policy, Elsevier, vol. 25(4), pages 215-224.
  8. Allender, William J. & Richards, Timothy J. & Fang, Di & Doyon, Maurice, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 104224, Agricultural and Applied Economics Association.
  9. David Gill & Daniel Sgroi, 2011. "The Optimal Choice of Pre-Launch Reviewer," Economics Series Working Papers 562, University of Oxford, Department of Economics.
  10. Wang, Chengsi, 2011. "Informative Advertising, Consumer Search and Transparency Policy," MPRA Paper 34977, University Library of Munich, Germany.
  11. Subir Bose & Gerhard Orosel & Marco Ottaviani & Lise Vesterlund, 2006. "Dynamic monopoly pricing and herding," RAND Journal of Economics, RAND Corporation, vol. 37(4), pages 910-928, December.
  12. Szalay, Dezsö, 2009. "Contracts with endogenous information," Games and Economic Behavior, Elsevier, vol. 65(2), pages 586-625, March.
  13. Bergemann, Dirk & Alessandro Bonatti, 2013. "Selling Cookies," Cowles Foundation Discussion Papers 1920R, Cowles Foundation for Research in Economics, Yale University, revised Nov 2013.
  14. Simon P. Anderson & Joshua S. Gans, 2011. "Platform Siphoning: Ad-Avoidance and Media Content," American Economic Journal: Microeconomics, American Economic Association, vol. 3(4), pages 1-34, November.
  15. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers 1758, Cowles Foundation for Research in Economics, Yale University.
  16. Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2010. "Information Gathering and Marketing," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 375-401, 06.
  17. Bühler, Stefan & Halbheer, Daniel, 2011. "Persuading Consumers With Social Attitudes," Economics Working Paper Series 1117, University of St. Gallen, School of Economics and Political Science.
  18. David M. Frankel, 2010. "Rent Seeking and Economic Fragility," Levine's Bibliography 661465000000000159, UCLA Department of Economics.
  19. Andreas Blume & Oliver Board, 2009. "Intentional Vagueness," Working Papers 381, University of Pittsburgh, Department of Economics, revised May 2009.
  20. Archishman Chakraborty & Rick Harbaugh, 2012. "Persuasive Puffery," Working Papers 2012-05, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  21. Balan, David J. & Deltas, George, 2013. "Better product at same cost, lower sales and lower welfare," International Journal of Industrial Organization, Elsevier, vol. 31(4), pages 322-330.
  22. Renault, Régis & Liaukonyte, Jura & Ciliberto, Federico & Anderson, Simon, 2012. "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," Economics Papers from University Paris Dauphine 123456789/12285, Paris Dauphine University.
  23. Daniel Z. Li, 2013. "Revealing Product Information to Bidders with Differentiated Preferences," Economics Bulletin, AccessEcon, vol. 33(3), pages 2235-2244.
  24. Jean Guillaume Forand, 2012. "Competing Through Information Provision," Working Papers 1201, University of Waterloo, Department of Economics, revised Apr 2012.
  25. Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?," Ilmenau Economics Discussion Papers 73, Ilmenau University of Technology, Institute of Economics.
  26. Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NBER Working Papers 15540, National Bureau of Economic Research, Inc.
  27. Giovanni Ursino & Salvatore Piccolo & Piero Tedeschi, 2013. "Deceptive Advertising with Rational Buyers," CSEF Working Papers 348, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
  28. Hackethal, Andreas & Inderst, Roman & Meyer, Steffen, 2010. "Trading on Advice," CEPR Discussion Papers 8091, C.E.P.R. Discussion Papers.
  29. Chenghuan Sean Chu, 2008. "The effect of satellite entry on product quality for cable television," Finance and Economics Discussion Series 2008-12, Board of Governors of the Federal Reserve System (U.S.).
  30. de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges, 2013. "Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?," Journal of Health Economics, Elsevier, vol. 32(1), pages 268-285.
  31. Rennhoff, Adam D. & Serfes, Konstantinos, 2009. "Retailer price distributions and promotional activities," Economics Letters, Elsevier, vol. 103(2), pages 91-95, May.
  32. Zenan Wu & Xi Weng, 2015. "Managerial Turnover and Entrenchment," PIER Working Paper Archive 15-016, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
  33. Richards, Timothy J. & Allender, William J. & Fang, Di, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114814, European Association of Agricultural Economists.
  34. Peitz, Martin & Inderst, Roman, 2012. "Informing Consumers about their own Preferences," Working Papers 12-07, University of Mannheim, Department of Economics.
  35. Ivanov, Maxim, 2009. "Niche market or mass market?," Economics Letters, Elsevier, vol. 105(3), pages 217-220, December.
  36. Ireland, Norman & Waterson, Michael, 2006. "Cartels and Search," The Warwick Economics Research Paper Series (TWERPS) 770, University of Warwick, Department of Economics.
  37. Ashraf, Nava & Jack, B. Kelsey & Kamenica, Emir, 2013. "Information and subsidies: Complements or substitutes?," Journal of Economic Behavior & Organization, Elsevier, vol. 88(C), pages 133-139.
  38. Le Grand, François & Chassagnon, Arnold & Bommier, Antoine, 2012. "Comparative Risk Aversion: A Formal Approach with Applications to Saving Behaviors," Economics Papers from University Paris Dauphine 123456789/4434, Paris Dauphine University.
  39. Andre Veiga, 2014. "Dynamic Platform Design," Working Papers 14-15, NET Institute.
  40. Bharat Anand & Ron Shachar, 2009. "Targeted advertising as a signal," Quantitative Marketing and Economics, Springer, vol. 7(3), pages 237-266, September.
  41. Thomas Andrews & Cynthia Benzing, 2010. "Simplifying the Price Elasticity of Demand," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 10(1), pages 1-13, Summer.
  42. Rauch, Ferdinand, 2013. "Advertising expenditure and consumer prices," International Journal of Industrial Organization, Elsevier, vol. 31(4), pages 331-341.
  43. Josef Falkinger, 2008. "Limited Attention as a Scarce Resource in Information-Rich Economies," Economic Journal, Royal Economic Society, vol. 118(532), pages 1596-1620, October.
  44. Nathan Larson, 2013. "Niche products, generic products, and consumer search," Economic Theory, Springer, vol. 52(2), pages 793-832, March.
  45. Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2009. "How Does Advertising Affect Market Performance? The Case of Generic Advertising," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49187, Agricultural and Applied Economics Association.
  46. Inderst, Roman & Peitz, Martin, 2008. "Selling Service Plans to Differentially Informed Customers," ZEW Discussion Papers 08-125, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  47. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2013. "Platform or Wholesale? Different Implications for Retailers of Online Product," Working Papers 13-14, NET Institute.
  48. Simon GB Cowan & Simon Cowan, 2004. "Demand shifts and imperfect competition," Economics Series Working Papers 188, University of Oxford, Department of Economics.
  49. Carlos Canon, 2011. "Matching & Information Provision by One-Sided and Two-Sided Platforms," Working Papers 11-20, NET Institute, revised Oct 2011.
  50. Eduardo Perez-Richet, 2012. "Competing with Equivocal Information," Working Papers hal-00675126, HAL.
  51. Xianwen Shi, 2007. "Optimal Auctions with Information Acquisition," Working Papers tecipa-302, University of Toronto, Department of Economics.
  52. Maxim Ivanov, 2013. "Information revelation in competitive markets," Economic Theory, Springer, vol. 52(1), pages 337-365, January.
  53. Rickard, Bradley J. & Liaukonyte, Jura & Kaiser, Harry M. & Richards, Timothy J., 2010. "Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics," Working Papers 126965, Cornell University, Department of Applied Economics and Management.
  54. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  55. Zhang, Tianle, 2010. "Advance-Purchase Programs: When to Introduce and What to Inform Consumers," MPRA Paper 25606, University Library of Munich, Germany.
  56. Jeanne Hagenbach & Frédéric Koessler, 2011. "Full Disclosure in Decentralized Organizations," PSE Working Papers halshs-00652279, HAL.
  57. Saak, Alexander E., 2009. "Private information in monopoly with random participation," Economics Letters, Elsevier, vol. 102(2), pages 67-69, February.
  58. Joaquín Coleff, 2011. "Product reliability, consumers’ complaints and market performance: the case of consumers’ associations," Economics Working Papers we1121, Universidad Carlos III, Departamento de Economía.
  59. Wataru Tamura, 2012. "A Theory of Multidimensional Information Disclosure," ISER Discussion Paper 0828, Institute of Social and Economic Research, Osaka University.
  60. Hoffmann, Florian & Inderst, Roman, 2011. "Pre-sale information," Journal of Economic Theory, Elsevier, vol. 146(6), pages 2333-2355.
  61. Li, Shengyu & Tian, Guoqiang, 2008. "Equilibria in Second Price Auctions with Information Acquisition," MPRA Paper 41210, University Library of Munich, Germany.
  62. Ivanov, Maxim, 2010. "Informational control and organizational design," Journal of Economic Theory, Elsevier, vol. 145(2), pages 721-751, March.
  63. Yongmin Chen & Tianle Zhang, 2012. "Group Coupons: Interpersonal Bundling on the Internet," Working Papers 12-09, NET Institute.
  64. Fleck, Robert K., 2014. "Can prohibitions on “price gouging” reduce deadweight losses?," International Review of Law and Economics, Elsevier, vol. 37(C), pages 100-107.
  65. Inderst, Roman & Tirosh, Gilad, 2015. "Refunds and returns in a vertically differentiated industry," International Journal of Industrial Organization, Elsevier, vol. 38(C), pages 44-51.
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