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On the Simple Economics of Advertising, Marketing, and Product Design

Citations

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Cited by:

  1. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2014. "Online Product Reviews: Implications for Retailers and Competing Manufacturers," Information Systems Research, INFORMS, vol. 25(1), pages 93-110, March.
  2. Li, Yunan, 2019. "Efficient mechanisms with information acquisition," Journal of Economic Theory, Elsevier, vol. 182(C), pages 279-328.
  3. Charlson, G., 2021. "Rating the Competition: Seller Ratings and Intra-Platform Competition," Cambridge Working Papers in Economics 2106, Faculty of Economics, University of Cambridge.
  4. Sofia B. Villas‐Boas & Kristin Kiesel & Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2020. "Consumer and Strategic Firm Response to Nutrition Shelf Labels," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 458-479, March.
  5. Gamp, Tobias, 2015. "Search, Differentiated Products, and Obfuscation," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy 112886, Verein für Socialpolitik / German Economic Association.
  6. de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges, 2013. "Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?," Journal of Health Economics, Elsevier, vol. 32(1), pages 268-285.
  7. Wenying Li & Eric Andrew Finkelstein & Chen Zhen, 2022. "Intended and unintended consequences of salient nutrition labels," American Journal of Agricultural Economics, John Wiley & Sons, vol. 104(2), pages 853-872, March.
  8. Heski Bar-Isaac & Guillermo Caruana & Vicente Cunat, 2012. "Search, Design, and Market Structure," American Economic Review, American Economic Association, vol. 102(2), pages 1140-1160, April.
  9. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  10. J. K. Pappalardo, 2022. "Economics of Consumer Protection: Contributions and Challenges in Estimating Consumer Injury and Evaluating Consumer Protection Policy," Journal of Consumer Policy, Springer, vol. 45(2), pages 201-238, June.
  11. Lin Hao & Subodha Kumar, 2024. "Benefit of Consumer Showrooming for a Physical Retailer: A Distribution Channel Perspective," Management Science, INFORMS, vol. 70(8), pages 5208-5225, August.
  12. Subir Bose & Gerhard Orosel & Marco Ottaviani & Lise Vesterlund, 2006. "Dynamic monopoly pricing and herding," RAND Journal of Economics, RAND Corporation, vol. 37(4), pages 910-928, December.
  13. Nermuth, Manfred & Pasini, Giacomo & Pin, Paolo & Weidenholzer, Simon, 2013. "The informational divide," Games and Economic Behavior, Elsevier, vol. 78(C), pages 21-30.
  14. Semyon Malamud & Andreas Schrimpf, 2021. "Persuasion by Dimension Reduction," Swiss Finance Institute Research Paper Series 21-69, Swiss Finance Institute.
  15. Yifan Dou & Yu Jeffrey Hu & D. J. Wu, 2017. "Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation," Information Systems Research, INFORMS, vol. 28(3), pages 585-602, September.
  16. David M. Frankel, 2010. "Rent Seeking and Economic Fragility," Levine's Bibliography 661465000000000159, UCLA Department of Economics.
  17. Ishita Chakraborty & Joyee Deb & Aniko Oery, 2020. "When Do Consumers Talk?," Cowles Foundation Discussion Papers 2254R2, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
  18. Nicos Savva & Niyazi Taneri, 2015. "The Role of Equity, Royalty, and Fixed Fees in Technology Licensing to University Spin-Offs," Management Science, INFORMS, vol. 61(6), pages 1323-1343, June.
  19. Leon Yang Chu & Hao Zhang, 2011. "Optimal Preorder Strategy with Endogenous Information Control," Management Science, INFORMS, vol. 57(6), pages 1055-1077, June.
  20. Bommier, Antoine & Chassagnon, Arnold & Le Grand, François, 2012. "Comparative risk aversion: A formal approach with applications to saving behavior," Journal of Economic Theory, Elsevier, vol. 147(4), pages 1614-1641.
  21. Tymofiy Mylovanov & Andriy Zapechelnyuk, 2017. "Optimal Allocation with Ex Post Verification and Limited Penalties," American Economic Review, American Economic Association, vol. 107(9), pages 2666-2694, September.
  22. Simon P. Anderson & Joshua S. Gans, 2011. "Platform Siphoning: Ad-Avoidance and Media Content," American Economic Journal: Microeconomics, American Economic Association, vol. 3(4), pages 1-34, November.
  23. Concetta CASTIGLIONE & Ladislava GROCHOVÁ & Davide INFANTE & Janna SMIRNOVA, 2011. "The demand for beer in presence of past consumption and advertising in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 57(12), pages 589-599.
  24. Fleck, Robert K., 2014. "Can prohibitions on “price gouging” reduce deadweight losses?," International Review of Law and Economics, Elsevier, vol. 37(C), pages 100-107.
  25. Hao Li & Xianwen Shi, 2017. "Discriminatory Information Disclosure," American Economic Review, American Economic Association, vol. 107(11), pages 3363-3385, November.
  26. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
  27. Schuler, Sebastian, 2020. "Capping Commissions in the Presence of Price Competition," MPRA Paper 104867, University Library of Munich, Germany.
  28. Ganuza, Juan-José & Penalva, Jose, 2019. "Information disclosure in optimal auctions," International Journal of Industrial Organization, Elsevier, vol. 63(C), pages 460-479.
  29. Shu Hu & Mike Mingcheng Wei & Shiliang Cui, 2023. "The role of product and market information in an online marketplace," Production and Operations Management, Production and Operations Management Society, vol. 32(10), pages 3100-3118, October.
  30. Andre Veiga, 2014. "Dynamic Platform Design," Working Papers 14-15, NET Institute.
  31. Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2023. "Targeted Product Design," American Economic Journal: Microeconomics, American Economic Association, vol. 15(2), pages 157-186, May.
  32. Fujisawa, Chieko & Kasuga, Norihiro, 2023. "Complementarity Effect of Corporate Advertising in a Multimedia World: A Comparison of Online Advertising and Mass Media Advertising," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277960, International Telecommunications Society (ITS).
  33. Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2018. "Deceptive Advertising with Rational Buyers," Management Science, INFORMS, vol. 64(3), pages 1291-1310, March.
  34. Tommaso Bondi, 2019. "Alone, Together. Product Discovery Through Consumer Ratings," Working Papers 19-09, NET Institute.
  35. Papoutsi, Georgia & Nayga, Rodolfo & Lazaridis, Panagiotis & Drichoutis, Andreas, 2013. "Nudging parental health behavior with and without children's pestering power: Fat tax, subsidy or both?," MPRA Paper 52324, University Library of Munich, Germany.
  36. Yongmin Chen & Michael H. Riordan, 2015. "Prices, Profits, and Preference Dependence," Journal of Industrial Economics, Wiley Blackwell, vol. 63(4), pages 549-568, December.
  37. Eduardo Perez, 2012. "Competing with Equivocal Information," Sciences Po Economics Publications (main) hal-03583828, HAL.
  38. Mark Armstrong & Jidong Zhou, 2022. "Consumer Information and the Limits to Competition," American Economic Review, American Economic Association, vol. 112(2), pages 534-577, February.
  39. Michael Kremer & Christopher M. Snyder, 2018. "Worst-Case Bounds on R&D and Pricing Distortions: Theory with an Application Assuming Consumer Values Follow the World Income Distribution," NBER Working Papers 25119, National Bureau of Economic Research, Inc.
  40. Mikhail Drugov & Marta Troya‐Martinez, 2019. "Vague lies and lax standards of proof: On the law and economics of advice," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(2), pages 298-315, April.
  41. Boris Ginzburg, 2025. "Fact-Finding in Social Networks," Papers 2509.15454, arXiv.org.
  42. Buehler, Stefan & Halbheer, Daniel, 2012. "Persuading consumers with social attitudes," Journal of Economic Behavior & Organization, Elsevier, vol. 84(1), pages 439-450.
  43. Yunan Li, 2017. "Efficient Mechanisms with Information Acquisition," PIER Working Paper Archive 16-007, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, revised 23 Jun 2017.
  44. Loginova Oksana, 2012. "Competitive Effects of Mass Customization," Review of Marketing Science, De Gruyter, vol. 10(1), pages 1-32, October.
  45. Dorothée Brécard & Mireille Chiroleu-Assouline, 2020. "The market for "harmful component-free" products under pressure from the NGOs," PSE Working Papers halshs-02878337, HAL.
  46. Luis A Sandoval & Carlos E Carpio & Marcos Sanchez-Plata, 2019. "The effect of ‘Traffic-Light’ nutritional labelling in carbonated soft drink purchases in Ecuador," PLOS ONE, Public Library of Science, vol. 14(10), pages 1-18, October.
  47. Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013. "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers 479, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  48. Alexei Parahonyak & Nick Vikander, 2024. "Strategic Use of Product Delays to Shape Word-of-Mouth Communication," Economics Series Working Papers 1032, University of Oxford, Department of Economics.
  49. Dahremöller, Carsten & Fels, Markus, 2015. "Product lines, product design, and limited attention," Journal of Economic Behavior & Organization, Elsevier, vol. 119(C), pages 437-456.
  50. Zhang, Tianle, 2010. "Advance-Purchase Programs: When to Introduce and What to Inform Consumers," MPRA Paper 25606, University Library of Munich, Germany.
  51. Martin Richardson & Frank Stähler, 2017. "Buy Local? Governmental Incentives to “Inform” Consumers," World Scientific Book Chapters, in: Dimensions of Trade Policy, chapter 18, pages 389-412, World Scientific Publishing Co. Pte. Ltd..
  52. Dirk Bergemann & Alessandro Bonatti, 2010. "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Cowles Foundation Discussion Papers 1758, Cowles Foundation for Research in Economics, Yale University.
  53. Yang, Kai Hao, 2021. "Efficient demands in a multi-product monopoly," Journal of Economic Theory, Elsevier, vol. 197(C).
  54. Monic Sun, 2012. "How Does the Variance of Product Ratings Matter?," Management Science, INFORMS, vol. 58(4), pages 696-707, April.
  55. Elliott, M. & Galeotti., A. & Koh., A. & Li, W., 2021. "Market Segmentation Through Information," Cambridge Working Papers in Economics 2105, Faculty of Economics, University of Cambridge.
  56. Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 40(2), pages 1-24, May.
  57. Schweizer, Nikolaus & Szech, Nora, 2017. "Revenues and welfare in auctions with information release," Journal of Economic Theory, Elsevier, vol. 170(C), pages 86-111.
  58. João Correia-da-Silva & Joana Pinho & Hélder Vasconcelos, 2016. "Sustaining collusion in markets with entry driven by balanced growth," Journal of Economics, Springer, vol. 118(1), pages 1-34, May.
  59. Mishra, Debasis & Patil, Sanket, 2025. "Undominated monopoly regulation," Journal of Economic Theory, Elsevier, vol. 228(C).
  60. Coleff, Joaquín, 2011. "Product reliability, consumers’ complaints and market performance: the case of consumers’ associations," UC3M Working papers. Economics we1121, Universidad Carlos III de Madrid. Departamento de Economía.
  61. Patrice Cassagnard & Tendai Espinosa, 2022. "From boycott to buycott: is activism from the North good for the South?," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 158(4), pages 1107-1135, November.
  62. Maxim Ivanov, 2021. "Optimal monotone signals in Bayesian persuasion mechanisms," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 72(3), pages 955-1000, October.
  63. Koessler, Frederic & Skreta, Vasiliki, 2019. "Selling with evidence," Theoretical Economics, Econometric Society, vol. 14(2), May.
  64. Yi, Zelong & Li, Fan & Ma, Lijun, 2019. "The impact of distribution channels on trial-version provision with a positive network effect," Omega, Elsevier, vol. 85(C), pages 115-133.
  65. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  66. Araujo, A. & Moreira, H. & Vieira, S., 2015. "The marginal tariff approach without single-crossing," Journal of Mathematical Economics, Elsevier, vol. 61(C), pages 166-184.
  67. Liang Guo, 2021. "Endogenous Evaluation and Sequential Search," Marketing Science, INFORMS, vol. 40(3), pages 413-427, May.
  68. Eduardo Perez, 2012. "Competing with Equivocal Information," Sciences Po publications info:hdl:2441/5umu4i0hei8, Sciences Po.
  69. Anastasios Papanastasiou, 2017. "Moral Hazard and Horizontal Information," Department of Economics Working Papers 2017-10, McMaster University.
  70. Chaikumbung, Mayula & Doucouliagos, Hristos & Scarborough, Helen, 2019. "Institutions, Culture, and Wetland Values," Ecological Economics, Elsevier, vol. 157(C), pages 195-204.
  71. Fernando Branco & Monic Sun & J. Miguel Villas-Boas, 2012. "Optimal Search for Product Information," Management Science, INFORMS, vol. 58(11), pages 2037-2056, November.
  72. Thomas Andrews & Cynthia Benzing, 2010. "Simplifying the Price Elasticity of Demand," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 10(1), pages 1-13, Summer.
  73. Foucart, Renaud & Wan, Cheng & Wang, Shidong, 2018. "Innovations and technological comebacks," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 1-14.
  74. Stephen F. Hamilton & Timothy J. Richards & Kyle W. Stiegert, 2013. "How Does Advertising Affect Market Performance? A Note On Generic Advertising," Economic Inquiry, Western Economic Association International, vol. 51(2), pages 1183-1195, April.
  75. Jyotishka Ray & Syam Menon & Vijay Mookerjee, 2020. "Bargaining over Data: When Does Making the Buyer More Informed Help?," Information Systems Research, INFORMS, vol. 31(1), pages 1-15, March.
  76. Szalay, Dezsö, 2009. "Contracts with endogenous information," Games and Economic Behavior, Elsevier, vol. 65(2), pages 586-625, March.
  77. Letina, Igor & Liu, Shuo & Netzer, Nick, 2023. "Optimal contest design: Tuning the heat," Journal of Economic Theory, Elsevier, vol. 213(C).
  78. Haan, Marco & Moraga González, José & Petrikaite, Vaiva, 2015. "Price and match-value advertising with directed consumer search," Research Report 15012-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  79. Serfes, Konstantinos & Wu, Kejia & Avramidis, Panagiotis, 2025. "FinTech vs. Bank: The impact of lending technology on credit market competition," Journal of Banking & Finance, Elsevier, vol. 170(C).
  80. Matteucci Giorgio & Reverberi Pierfrancesco, 2018. "Uniform Pricing and Product Innovation," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 18(1), pages 1-6, January.
  81. Yaqin Sun & Wenjing Shen & Jiacan Li & Yi Liao, 2024. "Competition in Remanufacturing with Asymmetric Demand Information," Sustainability, MDPI, vol. 16(2), pages 1-29, January.
  82. Griffith, Rachel & Smith, Kate & Krol, Michal, 2015. "Store Brands and the Role of Advertising," CEPR Discussion Papers 10877, C.E.P.R. Discussion Papers.
  83. Maxim Ivanov, 2024. "Perfect robust implementation by private information design," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 78(3), pages 753-787, November.
  84. Denter, Philipp, 2013. "A theory of communication in political campaigns," Economics Working Paper Series 1302, University of St. Gallen, School of Economics and Political Science.
  85. Levent Celik, 2014. "Information Unraveling Revisited: Disclosure of Horizontal Attributes," Journal of Industrial Economics, Wiley Blackwell, vol. 62(1), pages 113-136, March.
  86. Ian Jewitt & Daniel Z. Li, 2017. "Cheap Talk Advertising in Auctions: Horizontally vs Vertically Differentiated Products," Department of Economics Working Papers 2017_03, Durham University, Department of Economics.
  87. Bharat Anand & Ron Shachar, 2009. "Targeted advertising as a signal," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 237-266, September.
  88. Victor J. Tremblay & Carol Horton Tremblay & Kosin Isariyawongse, 2013. "Cournot and Bertrand Competition when Advertising Rotates Demand: The Case of Honda and Scion," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 20(1), pages 125-141, February.
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  90. Qianjun Lyu, 2022. "Optimal Refund Mechanism," ECONtribute Discussion Papers Series 214, University of Bonn and University of Cologne, Germany.
  91. Chen, Minghua & Rennhoff, Adam D. & Serfes, Konstantinos, 2016. "Bundling, à la carte pricing and vertical bargaining in a two-sided model," Information Economics and Policy, Elsevier, vol. 35(C), pages 30-44.
  92. Alexander E. Saak, 2012. "Dynamic Informative Advertising of New Experience Goods," Journal of Industrial Economics, Wiley Blackwell, vol. 60(1), pages 104-135, March.
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  94. Ivanov, Maxim, 2009. "Niche market or mass market?," Economics Letters, Elsevier, vol. 105(3), pages 217-220, December.
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  96. Ivanov, Maxim, 2010. "Informational control and organizational design," Journal of Economic Theory, Elsevier, vol. 145(2), pages 721-751, March.
  97. Antonio Jimenez-Martinez, 2019. "Versioning and advertising in social networks: uniform distributions of valuations," Economics Bulletin, AccessEcon, vol. 39(1), pages 480-494.
  98. Andrew Rhodes & Chris M. Wilson, 2018. "False advertising," RAND Journal of Economics, RAND Corporation, vol. 49(2), pages 348-369, June.
  99. Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2016. "Push-me pull-you: comparative advertising in the OTC analgesics industry," RAND Journal of Economics, RAND Corporation, vol. 47(4), pages 1029-1056, November.
  100. Florian Hoffmann & Roman Inderst & Sergey Turlo, 2018. "Regulating Cancellation Rights With Consumer Experimentation," CRC TR 224 Discussion Paper Series crctr224_2018_045, University of Bonn and University of Mannheim, Germany.
  101. Rauch, Ferdinand, 2013. "Advertising expenditure and consumer prices," International Journal of Industrial Organization, Elsevier, vol. 31(4), pages 331-341.
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  104. Asriyan, Vladimir & Foarta, Dana & Vanasco, Victoria, 2018. "Strategic Complexity When Seeking Approval," Research Papers 3615, Stanford University, Graduate School of Business.
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  108. Charlson, G., 2021. "Third-Degree Price Discrimination in the Age of Big Data," Janeway Institute Working Papers 2104, Faculty of Economics, University of Cambridge.
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  137. Oksana Loginova, 2010. "Competitive Effects of Mass Customization," Working Papers 1007, Department of Economics, University of Missouri.
  138. Andreas Blume & Oliver Board, 2009. "Intentional Vagueness," Working Paper 381, Department of Economics, University of Pittsburgh, revised May 2009.
  139. Salma Karray, 2015. "Modeling brand advertising with heterogeneous consumer response: channel implications," Annals of Operations Research, Springer, vol. 233(1), pages 181-199, October.
  140. Andrei Hagiu & Julian Wright, 2020. "Platforms and the Exploration of New Products," Management Science, INFORMS, vol. 66(4), pages 1527-1543, April.
  141. Sofia B. Villas‐Boas & Céline Bonnet & James Hilger, 2021. "Random Utility Models, Wine and Experts," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 663-681, March.
  142. Dmitry Lubensky & Eric Schmidbauer, 2020. "Free Product Trials: Disclosing Quality And Match Value," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1565-1576, October.
  143. Piccolo, Salvatore & Pignataro, Aldo, 2018. "Consumer loss aversion, product experimentation and tacit collusion," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 49-77.
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  145. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.
  146. Krähmer, Daniel & Strausz, Roland, 2017. "Sequential versus static screening: An equivalence result," Games and Economic Behavior, Elsevier, vol. 106(C), pages 317-328.
  147. Anton Kolotilin & Tymofiy Mylovanov & Andriy Zapechelnyuk & Ming Li, 2017. "Persuasion of a Privately Informed Receiver," Econometrica, Econometric Society, vol. 85(6), pages 1949-1964, November.
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