Niche market or mass market?
The definition of a niche or a mass market is based on the ranking of two variables: the monopoly price and the product mean value. We characterize properties of the demand function that determine this ranking without calculation of the variables.
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References listed on IDEAS
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- Justin P. Johnson & David P. Myatt, 2006.
"On the Simple Economics of Advertising, Marketing, and Product Design,"
American Economic Review,
American Economic Association, vol. 96(3), pages 756-784, June.
- David P. Myatt & Justin P. Johnson, 2004. "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers 185, University of Oxford, Department of Economics.
- van den Berg, Gerard J., 2007.
"On the uniqueness of optimal prices set by monopolistic sellers,"
Journal of Econometrics,
Elsevier, vol. 141(2), pages 482-491, December.
- van den Berg, Gerard J, 2005. "On the Uniqueness of Optimal Prices Set by Monopolistic Sellers," CEPR Discussion Papers 5166, C.E.P.R. Discussion Papers.
- Dirk Bergemann & Juuso VÃ¤limÃ¤ki, 2006. "Dynamic Pricing of New Experience Goods," Journal of Political Economy, University of Chicago Press, vol. 114(4), pages 713-743, August.
- Lewis, Tracy R & Sappington, David E M, 1994. "Supplying Information to Facilitate Price Discrimination," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 35(2), pages 309-27, May.
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