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Reverse Price Discrimination with Bayesian Buyers

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  • Se Hoon Bang
  • Jaesoo Kim
  • Young-Ro Yoon

Abstract

type="main"> This paper studies price discrimination under the situation in which buyers' prior valuations are initially observable by a seller but buyers receive further information about a product or service which remains private thereafter. The buyers interpret new information via Bayes' rule. We show that, in this environment, prices are not monotone in buyers' prior valuations. Interestingly, this results in the possibility that a seller intentionally offers a higher price to a low valuation buyer rather than a high valuation buyer (Reverse Price Discrimination). We derive this result in both monopoly and duopoly markets.

Suggested Citation

  • Se Hoon Bang & Jaesoo Kim & Young-Ro Yoon, 2014. "Reverse Price Discrimination with Bayesian Buyers," Journal of Industrial Economics, Wiley Blackwell, vol. 62(2), pages 286-308, June.
    • Handle: RePEc:bla:jindec:v:62:y:2014:i:2:p:286-308
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    References listed on IDEAS

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    Cited by:

    1. Jong-Hee Hahn & Jinwoo Kim & Sang-Hyun Kim & Jihong Lee, 2018. "Price discrimination with loss averse consumers," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 65(3), pages 681-728, May.
    2. Hoe Sang Chung, 2016. "Behavior-Based Price Discrimination with Experience Goods," Manchester School, University of Manchester, vol. 84(5), pages 675-695, September.
    3. Juan Sebastian Vélez-Velásquez, 2020. "Banning Price Discrimination under Imperfect Competition: Evidence from Colombia's Broadband," Borradores de Economia 1148, Banco de la Republica de Colombia.
    4. Fabian Herweg & Daniel Müller, 2014. "Price Discrimination in Input Markets: Quantity Discounts and Private Information," Economic Journal, Royal Economic Society, vol. 124(577), pages 776-804, June.
    5. Bang, Se Hoon & Jin, Yangsoo, 2015. "Brand-specificity of pre-sale services and inter-brand competition with resale price maintenance," International Review of Law and Economics, Elsevier, vol. 43(C), pages 1-9.

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