Demonstrations And Price Competition In New Product Release
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- Raphael Boleslavsky & Christopher S. Cotton & Haresh Gurnani, 2017. "Demonstrations and Price Competition in New Product Release," Management Science, INFORMS, vol. 63(6), pages 2016-2026, June.
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Cited by:
- Salvatore Piccolo & Aldo Pignataro, 2016. "Consumer Loss Aversion, Product Experimentation and Implicit Collusion," CSEF Working Papers 457, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
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More about this item
Keywords
judo economics; demonstrations; product trials; product samples; return policies; money back guarantees; marketing strategy; product differentiation;All these keywords.
JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2015-08-13 (Business Economics)
- NEP-COM-2015-08-13 (Industrial Competition)
- NEP-CSE-2015-08-13 (Economics of Strategic Management)
- NEP-INO-2015-08-13 (Innovation)
- NEP-MKT-2015-08-13 (Marketing)
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