The optimal choice of pre-launch reviewer
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DOI: 10.1016/j.jet.2012.01.019
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- David Gill & Daniel Sgroi, 2011. "The Optimal Choice of Pre-Launch Reviewer," Economics Series Working Papers 562, University of Oxford, Department of Economics.
- Gill, David & Sgroi, Daniel, 2010. "The optimal choice of pre-launch reviewer," Discussion Paper Series In Economics And Econometrics 1017, Economics Division, School of Social Sciences, University of Southampton.
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More about this item
Keywords
Test; Reviewer; Certification; Bayesian learning; Information transmission; Marketing; Product launch; Bias; Tough test; Soft test;JEL classification:
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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