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Nudging parental health behavior with and without children's pestering power: fat tax, subsidy or both?

Author

Listed:
  • Papoutsi, Georgia S.
  • Nayga, Rodolfo M. Jr.
  • Lazaridis, Panagiotis
  • Drichoutis, Andreas C.

Abstract

We study the effect of several food fiscal policies as a way of nudging consumers towards a healthier way of eating. Our experimental design varies prices of healthier and unhealthier alternatives of food products for children. We also examine the interplay of children’s pestering power. Results from our lab experiment suggest that (a) implementing a fat tax and a subsidy simultaneously can nudge parents to choose healthier products, (b) providing information regarding the fiscal policies in place can further increase the impact of the intervention, and (c) kid’s pestering power is one of the causes of the policies’ moderate effectiveness.

Suggested Citation

  • Papoutsi, Georgia S. & Nayga, Rodolfo M. Jr. & Lazaridis, Panagiotis & Drichoutis, Andreas C., 2014. "Nudging parental health behavior with and without children's pestering power: fat tax, subsidy or both?," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182864, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae14:182864
    DOI: 10.22004/ag.econ.182864
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    References listed on IDEAS

    as
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    Cited by:

    1. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.

    More about this item

    Keywords

    Health Economics and Policy;

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I10 - Health, Education, and Welfare - - Health - - - General

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