Price and match-value advertising with directed consumer search
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References listed on IDEAS
- Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2010. "Information Gathering and Marketing," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 375-401, June.
- Diamond, Peter A., 1971. "A model of price adjustment," Journal of Economic Theory, Elsevier, vol. 3(2), pages 156-168, June.
- Sandro Shelegia & Daniel Garcia, 2015. "Consumer Search with Observational Learning," Vienna Economics Papers 1502, University of Vienna, Department of Economics.
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2015-11-01 (All new papers)
- NEP-COM-2015-11-01 (Industrial Competition)
- NEP-MKT-2015-11-01 (Marketing)
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