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Zhifeng Gao

Personal Details

First Name:Zhifeng
Middle Name:
Last Name:Gao
Suffix:
RePEc Short-ID:pga382

Affiliation

Food and Resource Economics Department
University of Florida

Gainesville, Florida (United States)
http://www.fred.ifas.ufl.edu/



McCarty Hall, P.O. Box 110240, Gainesville, FL 32611-0240
RePEc:edi:fruflus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N, 2020. "Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304503, Agricultural and Applied Economics Association.
  2. Wen, Longjiao & Liu, Zhenzhen & Gao, Zhifeng, 2020. "Evolutionary Path and Mechanism of Village Revitalization: A Case Study of Yuejin Village, Jiangsu, China," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304484, Agricultural and Applied Economics Association.
  3. Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L., 2020. "The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304573, Agricultural and Applied Economics Association.
  4. Yu, Luqing & Gao, Zhifeng, 2020. "Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304625, Agricultural and Applied Economics Association.
  5. Zhang, Xumin & Khachatryan, Hayk & Gao, Zhifeng, 2020. "Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304547, Agricultural and Applied Economics Association.
  6. Fang, Yingkai & Asche, Frank & Gao, Zhifeng, 2020. "Can ecolabel certifications for restaurants influence consumer choices away from home?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304268, Agricultural and Applied Economics Association.
  7. Nian, Yefan & Gao, Zhifeng, 2020. "Information Treatment, Cognitive Load, and Attribute Attendance in Choice Experiments," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304315, Agricultural and Applied Economics Association.
  8. Nian, Yefan & Shi, Lijia & Gao, Zhifeng & Zhao, Ruojin, 2019. "Is People’s Daily Lifestyle Consistent with Their Food Purchasing Behavior?," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290680, Agricultural and Applied Economics Association.
  9. Shi, Lijia & Gao, Zhifeng & Zhao, Yuning & Chen, Junhong, 2019. "Are Home or Community Gardeners Willing to Pay More for Organic and Local?," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290931, Agricultural and Applied Economics Association.
  10. Heng, Yan & Chen, Junhong & Gao, Zhifeng, 2019. "A Topic Mining Approach to Understand What Matters to Online Grocery Consumers: the Case of Coconut Oil," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290847, Agricultural and Applied Economics Association.
  11. Yoon, Sungeun & House, Lisa A. & Gao, Zhifeng & Grogan, Kelly A. & Mullally, Conner C., 2019. "Is Environment Consciousness associated with Organic Consumption – A Revealed Preference Approach," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290868, Agricultural and Applied Economics Association.
  12. Nian, Yefan & Gao, Zhifeng & Chen, Junhong, 2019. "The Impact of Health-related Information on Consumers’ WTP for the Food Product: Does the Format Matter?," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290703, Agricultural and Applied Economics Association.
  13. Yoon, Sungeun & Gao, Zhifeng & House, Lisa A., 2019. "Analysis of Healthy and Convenient Food: The Example of Meal Kit Delivery Services," 2019 Annual Meeting, July 21-23, Atlanta, Georgia 290854, Agricultural and Applied Economics Association.
  14. Chen, Xuqi & Gao, Zhifeng & Jiang, Yuan, 2018. "Marketing Opportunities for Organic Transitional Certification," 2018 Annual Meeting, August 5-7, Washington, D.C. 274072, Agricultural and Applied Economics Association.
  15. Chen, Junhong & Gao, Zhifeng & Zhang, Lisha, 2018. "What Prohibit CSA Membership Renewals? Identifying Barriers of CSA Participation," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266603, Southern Agricultural Economics Association.
  16. Gao, Zhifeng & Fang, Yingkai, 2018. "Consumer Preference of Away-From-Home Sustainable Salmon Consumption: East vs. West Cultural Comparison," 2018 Annual Meeting, August 5-7, Washington, D.C. 273827, Agricultural and Applied Economics Association.
  17. Heng, Yan & Jiang, Yuan & Gao, Zhifeng, 2017. "Exploring Hidden Factors behind Online Grocery and Food Shopping from Amazon Reviews: A Topic Mining Approach," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258450, Agricultural and Applied Economics Association.
  18. Chen, Xuqi & Shen, Meng & Gao, Zhifeng, 2017. "Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258509, Agricultural and Applied Economics Association.
  19. Yu, Luqing & Gao, Zhifeng & Sims, Charles & Guan, Zhengfei, 2017. "Effect of price on consumers’ willingness to pay: is it from quality perception or price anchoring?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258424, Agricultural and Applied Economics Association.
  20. Chen, Xuqi & Gao, Zhifeng, 2016. "The Effects of Emotion on Consumers’ Willingness-to-Pay (WTP) for Eco-labeled Fresh Produce," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235996, Agricultural and Applied Economics Association.
  21. Cao, Xiang & House, Lisa & Gao, Zhifeng & Guan, Zhengfei, 2016. "Determining the Impact of State-Specific Signs and Labels on Tomato Marketing," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230105, Southern Agricultural Economics Association.
  22. Li, Chenguang & Bai, Junfei & Gao, Zhifeng, 2016. "Willingness to Pay for “Taste of Europe”: Geographical Origin Labeling Controversy in China," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235843, Agricultural and Applied Economics Association.
  23. Zhang, Lisha & Gao, Zhifeng & Vassalos, Michael, 2016. "Sustainable Consumer Groups and Their Willingness to Pay for Tangible and Intangible Attributes of Fresh Strawberries," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230060, Southern Agricultural Economics Association.
  24. Vassalos, Michael & Gao, Zhifeng & Zhang, Lisha, 2016. "Who are the CSA Consumers and how to Promote CSA to more Consumers?," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235872, Agricultural and Applied Economics Association.
  25. Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2016. "Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230137, Southern Agricultural Economics Association.
  26. He, Chenyi & Gao, Zhifeng & House, Lisa & Guan, Zhengfei, 2016. "Impact of Sensory Quality and Labels on Consumer Preference of Fresh Strawberries," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230122, Southern Agricultural Economics Association.
  27. Chen, Xuqi & Gao, Zhifeng, 2016. "The Impact of Impulsive Behavior on Fresh Produce Purchase: Do the Shopping Companions Matter?," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236002, Agricultural and Applied Economics Association.
  28. Shen, Meng & Gao, Zhifeng, 2016. "Does Consumer’s Working Memory Matter? The Relationship between Working Memory and Selective Attention in Food Choice," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230036, Southern Agricultural Economics Association.
  29. Shen, Meng & Gao, Zhifeng, 2016. "Blue or Red? How Color Affects Consumer Information Processing in Food Choice," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235782, Agricultural and Applied Economics Association.
  30. Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A., 2015. "Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205655, Agricultural and Applied Economics Association.
  31. He, Chenyi & Gao, Zhifeng & Sims, Charles A. & Zhao, Xin, 2015. "Does Local Label Bias Consumer Taste Bud and Preference: Evidence of a Strawberry Sensory Experiment," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196874, Southern Agricultural Economics Association.
  32. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2015. "Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206252, International European Forum on System Dynamics and Innovation in Food Networks.
  33. He, Chenyi & Gao, Zhifeng, 2015. "Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205819, Agricultural and Applied Economics Association.
  34. Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2015. "Willingness to Pay for Niche Fresh Produce across the States: Why Are Consumers Willing to Pay More for the Less Favorite?," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196901, Southern Agricultural Economics Association.
  35. Dong, Zefeng & Gao, Zhifeng & Lee, Jonq-Ying, 2015. "Food Choice and Sodium Intake in the American Diet," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196695, Southern Agricultural Economics Association.
  36. Cheng, Yahao & Gao, Zhifeng & Seale, James L. Jr., 2015. "Changing Structure of China's Meat Imports," 2015 Conference, August 9-14, 2015, Milan, Italy 212717, International Association of Agricultural Economists.
  37. He, Chenyi & Gao, Zhifeng, 2015. "The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205807, Agricultural and Applied Economics Association.
  38. Shen, Meng & Gao, Zhifeng & Schroeder, Ted, 2014. "Attribute Non-Attendance In Food Choice Experiments Under Varying Information Load," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170302, Agricultural and Applied Economics Association.
  39. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2014. "Respondent Screening and SARP: Testing Quarantining Methods for Better Data Quality in Web Panel Surveys," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169653, Agricultural and Applied Economics Association.
  40. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2014. "Can We Reduce Attribute Non-Attendance, Satisficing Behavior, and WTP Bias in Online Samples? Evidence from a US Blueberry Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169651, Agricultural and Applied Economics Association.
  41. Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.
  42. Xiaohua, Yu & Binjian, Yan & Zhifeng, Gao, 2014. "Can Willingness-To-Pay Values be Manipulated? Evidences from an Experiment on Organic Food in China," GlobalFood Discussion Papers 169402, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
  43. Jiang, Yuan & House, Lisa A. & Gao, Zhifeng, 2014. "Effect of the School Lunch Program on Children's Food Preferences and Family Grocery Shopping," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170680, Agricultural and Applied Economics Association.
  44. Gao, Zhifeng & House, Lisa & Jing, Xie, 2013. "Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150777, Agricultural and Applied Economics Association.
  45. Shi, Lijia & Chen, Xuqi & Gao, Zhifeng, 2013. "The Cross-Price Effect on Willingness-to-pay Estimates in Open-ended Contingent Valuation," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150774, Agricultural and Applied Economics Association.
  46. Xie, Jing & Gao, Zhifeng & House, Lisa, 2013. "Purchase Intention Effects in Experimental Auctions and Real Choice Experiments," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 151595, Agricultural and Applied Economics Association.
  47. Jiang, Meng & Ge, Jiaoju & Gao, Zhifeng, 2013. "Optimal Pricing of Online Group-buying: An Empirical Analysis of Food-Away-From-Home in China," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150584, Agricultural and Applied Economics Association.
  48. Xie, Jing & Gao, Zhifeng, 2013. "The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143103, Southern Agricultural Economics Association.
  49. Gao, Zhifeng & Moss, Charles B., 2013. "Testing Market Power with Profit Functions: a Dual Approach with Normalized Quadratic," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143105, Southern Agricultural Economics Association.
  50. Chen, Xuqi & Gao, Zhifeng, 2013. "Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers?," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143104, Southern Agricultural Economics Association.
  51. Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2013. "Opportunities for Western Food Products in China: The Case of Orange Juice Demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150771, Agricultural and Applied Economics Association.
  52. Xie, Jing & Gao, Zhifeng & House, Lisa, 2013. "The Puzzle of Valuation Gaps Between Experimental Auction and Real Choice Experiments: Do Purchase Intention and Price Bargaining Preference Matter?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 151282, Agricultural and Applied Economics Association.
  53. Gao, Zhifeng & House, Lisa & Bi, Xiang, 2012. "Finding True Consumer Attitudes: Do Validation Questions Help?," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123922, Agricultural and Applied Economics Association.
  54. Solano, Alexis & House, Lisa & Gao, Zhifeng, 2012. "The Effect of Information on Consumer Preferences of Indoor Plants," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124419, Agricultural and Applied Economics Association.
  55. Shi, Lijia & House, Lisa & Gao, Zhifeng, 2012. "Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124998, Agricultural and Applied Economics Association.
  56. Moyo, Sibusiso & Spreen, Thomas H. & Gao, Zhifeng, 2012. "Welfare Analysis in International Sugar Trade: The Case of the EU-ACP Sugar Protocol," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124573, Agricultural and Applied Economics Association.
  57. Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying, 2011. "Point-of-Sale Nutrition Information and the Demand for Ready-to-Eat Cereals," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103167, Agricultural and Applied Economics Association.
  58. Xiaohua Yu & Zhifeng Gao, 2011. "Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis," Courant Research Centre: Poverty, Equity and Growth - Discussion Papers 65, Courant Research Centre PEG.
  59. Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying, 2011. "Weight Control Strategies and Diet Quality," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103538, Agricultural and Applied Economics Association.
  60. House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S., 2011. "Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109190, Agricultural and Applied Economics Association.
  61. Shi, Lijia & House, Lisa & Gao, Zhifeng, 2011. "Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103524, Agricultural and Applied Economics Association.
  62. Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee, 2011. "Consumer Demand for Healthy Diet: New Evidence from the Healthy Eating Index," Courant Research Centre: Poverty, Equity and Growth - Discussion Papers 69, Courant Research Centre PEG.
  63. Shi, Lijia & House, Lisa & Gao, Zhifeng, 2011. "Consumer Structure of the Blueberry Market: A Double Hurdle Model Approach," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103630, Agricultural and Applied Economics Association.
  64. Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E., 2011. "The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103462, Agricultural and Applied Economics Association.
  65. Gao, Zhifeng & Yu, Xiaohua, 2011. "A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103472, Agricultural and Applied Economics Association.
  66. House, Lisa & Gao, Zhifeng & Hausmann, Danielle Thomas, 2010. "Willingness to Pay for Organic versus Conventional Orange Juice," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 62007, Agricultural and Applied Economics Association.
  67. Yu, Xiaohua & Gao, Zhifeng, 2010. "Consumer Preferences for U.S. Beef Products: A Meta Analysis," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61033, Agricultural and Applied Economics Association.
  68. Nkana, Fiskani Esther & Gao, Zhifeng, 2010. "Assessing willingness to pay for organic products in Africa: the case of Malawi," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61799, Agricultural and Applied Economics Association.
  69. Gao, Zhifeng & Lee, Jonq-Ying & Brown, Mark G., 2009. "A study of the demand relationship between fixed-weight and random-weight citrus," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49466, Agricultural and Applied Economics Association.
  70. House, Lisa & Gao, Zhifeng, 2009. "Citrus Attributes: Do Consumers Really Care Only About Seeds?," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49476, Agricultural and Applied Economics Association.
  71. Gao, Zhifeng & Yu, Xiaohua & House, Lisa, 2009. "Using Choice Experiment to Estimate Consumer Valuation: the Role of Experiment Design and Attribute Information Loads," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49406, Agricultural and Applied Economics Association.
  72. Gao, Zhifeng & Schroeder, Ted C., 2008. "Consumer Responses to New Food Quality Information: Are Some Consumers More Sensitive than Others," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6168, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  73. Gao, Zhifeng & Schroeder, Ted C., 2007. "Effects Of Additional Quality Attributes On Consumer Willingness-To-Pay For Food Labels," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9900, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  74. Gao, Zhifeng & Featherstone, Allen M., 2006. "Estimating Economies of Scope Using Profit Function: A Dual Approach of the Normalized Quadratic Profit Function," 2006 Annual meeting, July 23-26, Long Beach, CA 21103, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  75. Bian, Huixin & Gao, Zhifeng, "undated". "Economics Benefit of Pest Risk Prediction Model: An Agent-Based Model Approach," 2020 Annual Meeting, February 1-4, 2020, Louisville, Kentucky 302336, Southern Agricultural Economics Association.

Articles

  1. Lai, John & Morgan, Stephen & Kassas, Bachir & Kropp, Jaclyn & Gao, Zhifeng, 2020. "Spending of Economic Stimulus Payments and Changes in Food Purchasing During the COVID-19 Pandemic," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 35(3), December.
  2. Ruifeng Liu & Zhifeng Gao & Yefan Nian & Hengyun Ma, 2020. "Does Social Relation or Economic Interest Affect the Choice Behavior of Land Lease Agreement in China? Evidence from the Largest Wheat−Producing Henan Province," Sustainability, MDPI, Open Access Journal, vol. 12(10), pages 1-19, May.
  3. Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng, 2020. "Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(4), pages 739-747, August.
  4. Heng, Yan & Lu, Chao-Lin & Yu, Luqing & Gao, Zhifeng, 2020. "The heterogeneous preferences for solar energy policies among US households," Energy Policy, Elsevier, vol. 137(C).
  5. Xumin Zhang & Yingkai Fang & Zhifeng Gao, 2020. "Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption," Marine Resource Economics, University of Chicago Press, vol. 35(3), pages 263-284.
  6. Chenyi He & Lijia Shi & Zhifeng Gao & Lisa House, 2020. "The impact of customer ratings on consumer choice of fresh produce: A stated preference experiment approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 359-373, September.
  7. Ruifeng Liu & Zhifeng Gao & Rodolfo M. Nayga & Lijia Shi & Les Oxley & Hengyun Ma, 2020. "Can “green food” certification achieve both sustainable practices and economic benefits in a transitional economy? The case of kiwifruit growers in Henan Province, China," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 675-692, October.
  8. Liu, Ruifeng & Gao, Zhifeng & Nayga, Rodolfo M. & Snell, Heather Arielle & Ma, Hengyun, 2019. "Consumers’ valuation for food traceability in China: Does trust matter?," Food Policy, Elsevier, vol. 88(C).
  9. Cian Keogh & Chenguang Li & Zhifeng Gao, 2019. "Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-10, December.
  10. Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia, 2019. "Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China," Food Policy, Elsevier, vol. 89(C).
  11. Junhong Chen & Zhifeng Gao & Xuqi Chen & Lisha Zhang, 2019. "Factors Affecting the Dynamics of Community Supported Agriculture (CSA) Membership," Sustainability, MDPI, Open Access Journal, vol. 11(15), pages 1-13, August.
  12. Ruifeng Liu & Zhifeng Gao & Gongan Yan & Hengyun Ma, 2018. "Why Should We Protect the Interests of “Green Food” Certified Product Growers? Evidence from Kiwifruit Production in China," Sustainability, MDPI, Open Access Journal, vol. 10(12), pages 1-14, December.
  13. Jia Wang & Jiaoju Ge & Zhifeng Gao, 2018. "Consumers’ Preferences and Derived Willingness-to-Pay for Water Supply Safety Improvement: The Analysis of Pricing and Incentive Strategies," Sustainability, MDPI, Open Access Journal, vol. 10(6), pages 1-16, May.
  14. Lijia Shi & Jing Xie & Zhifeng Gao, 2018. "The impact of deal†proneness on WTP estimates in incentive†aligned value elicitation methods," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 353-362, May.
  15. Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin, 2018. "Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued," Ecological Economics, Elsevier, vol. 154(C), pages 201-210.
  16. Michael Vassalos & Zhifeng Gao & Lisha Zhang, 2017. "Factors Affecting Current and Future CSA Participation," Sustainability, MDPI, Open Access Journal, vol. 9(3), pages 1-16, March.
  17. Erpeng Wang & Zhifeng Gao, 2017. "Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System," Sustainability, MDPI, Open Access Journal, vol. 9(12), pages 1-13, December.
  18. Abraben, Lane A. & Grogan, Kelly A. & Gao, Zhifeng, 2017. "Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany," Food Policy, Elsevier, vol. 69(C), pages 154-165.
  19. Xuqi Chen & Zhifeng Gao & Lisa House & Jiaoju Ge & Chengfeng Zong & Fred Gmitter, 2016. "Opportunities for Western Food Products in China: The Case of Orange Juice Demand," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 343-362, July.
  20. Gao, Zhifeng & House, Lisa & Bi, Xiang, 2016. "Impact of satisficing behavior in online surveys on consumer preference and welfare estimates," Food Policy, Elsevier, vol. 64(C), pages 26-36.
  21. Zhifeng Gao & Lisa A. House & Jing Xie, 2016. "Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 199-221, June.
  22. Jing Xie & Zhifeng Gao & Marilyn Swisher & Xin Zhao, 2016. "Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 181-191, March.
  23. Xiang Bi & Lisa House & Zhifeng Gao, 2016. "Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents," Marine Resource Economics, University of Chicago Press, vol. 31(3), pages 355-372.
  24. Xiaohua Yu & Binjian Yan & Zhifeng Gao, 2014. "Can willingness-to-pay values be manipulated? Evidence from an organic food experiment in China," Agricultural Economics, International Association of Agricultural Economists, vol. 45(S1), pages 119-127, November.
  25. Shi, Lijia & Gao, Zhifeng & Chen, Xuqi, 2014. "The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation," Food Policy, Elsevier, vol. 46(C), pages 13-21.
  26. Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu, 2014. "Willingness to pay for the “Green Food” in China," Food Policy, Elsevier, vol. 45(C), pages 80-87.
  27. Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee, 2013. "Consumer demand for diet quality: evidence from the healthy eating index," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 57(3), pages 301-319, July.
  28. Lijia Shi & Lisa A. House & Zhifeng Gao, 2013. "Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(3), pages 707-718, September.
  29. Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter, 2012. "Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 562-568.
  30. Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao, 2012. "Front-of-Package Nutritional Labels and Consumer Beverage Perceptions," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 34(4), pages 599-614.
  31. Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A., 2011. "Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(1), pages 1-17, February.
  32. Lisa A. House & Zhifeng Gao & Thomas H. Spreen & Fred G. Gmitter, Jr. & M. Filomena Valim & Anne Plotto & Elizabeth A. Baldwin, 2011. "Consumer preference for mandarins: implications of a sensory analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 27(4), pages 450-464, September.
  33. Lee, Jonq-Ying & Gao, Zhifeng & Brown, Mark G., 2010. "A study of the impact of package changes on orange juice demand," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 487-491.
  34. Yu, Xiaohua & Gao, Zhifeng, 2010. "An updated ranking of the economic research institutions in China (2000-2009)," China Economic Review, Elsevier, vol. 21(4), pages 571-581, December.
  35. Zhifeng Gao & Lisa O. House & Xiaohua Yu, 2010. "Using choice experiments to estimate consumer valuation: the role of experimental design and attribute information loads," Agricultural Economics, International Association of Agricultural Economists, vol. 41(6), pages 555-565, November.
  36. Zhifeng Gao & Ted C. Schroeder, 2009. "Consumer responses to new food quality information: are some consumers more sensitive than others?," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 339-346, May.
  37. Gao, Zhifeng & Featherstone, Allen M., 2008. "Estimating economies of scope using the profit function: A dual approach for the normalized quadratic profit function," Economics Letters, Elsevier, vol. 100(3), pages 418-421, September.
  38. Zhifeng Gao & Ted C. Schroeder, 2007. "Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 795-809.
  39. Crespi John M. & Gao Zhifeng & Hanawa Peterson Hikaru, 2005. "A Simple Test of Oligopsony Behavior with an Application to Rice Milling," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(2), pages 1-19, August.

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This author is among the top 5% authors according to these criteria:
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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 56 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (25) 2009-05-16 2009-05-16 2011-02-19 2011-02-19 2011-05-07 2011-05-24 2011-05-24 2012-06-25 2013-02-16 2013-06-24 2013-06-24 2015-01-31 2015-01-31 2015-02-11 2015-08-07 2015-08-07 2016-04-30 2016-05-08 2016-05-08 2016-06-04 2016-06-04 2016-06-09 2016-06-09 2016-06-14 2016-06-14. Author is listed
  2. NEP-AGR: Agricultural Economics (23) 2008-11-18 2011-02-19 2011-02-19 2011-05-07 2011-05-24 2011-05-24 2011-05-24 2011-08-09 2013-02-16 2013-06-24 2013-06-24 2014-11-28 2014-12-13 2014-12-19 2015-01-26 2015-01-31 2015-01-31 2015-02-11 2015-08-07 2016-05-08 2016-06-09 2018-10-01 2019-08-19. Author is listed
  3. NEP-DCM: Discrete Choice Models (20) 2008-11-18 2011-05-24 2011-05-24 2011-05-24 2012-06-05 2013-07-05 2013-07-05 2014-11-28 2014-12-13 2015-01-31 2015-08-07 2015-08-07 2015-08-07 2015-08-07 2016-05-08 2018-09-24 2020-09-14 2020-09-14 2020-09-21 2020-09-28. Author is listed
  4. NEP-CBE: Cognitive & Behavioural Economics (10) 2011-05-24 2012-06-05 2013-07-05 2013-07-05 2015-01-31 2015-02-11 2016-05-08 2016-06-04 2016-06-14 2016-06-14. Author is listed
  5. NEP-EXP: Experimental Economics (9) 2012-06-25 2013-07-05 2013-07-05 2014-12-13 2015-02-11 2016-05-08 2016-06-04 2016-06-14 2020-10-05. Author is listed
  6. NEP-ENV: Environmental Economics (7) 2015-08-07 2016-05-08 2016-06-14 2018-10-15 2019-07-29 2020-09-14 2020-09-14. Author is listed
  7. NEP-PKE: Post Keynesian Economics (3) 2016-05-08 2016-05-08 2016-05-08
  8. NEP-CIS: Confederation of Independent States (2) 2011-02-19 2011-02-19
  9. NEP-CNA: China (2) 2015-02-11 2016-05-08
  10. NEP-COM: Industrial Competition (2) 2013-02-16 2013-06-24
  11. NEP-INT: International Trade (2) 2012-06-25 2016-05-08
  12. NEP-TRA: Transition Economics (2) 2013-06-24 2016-06-09
  13. NEP-CMP: Computational Economics (1) 2009-05-16
  14. NEP-EDU: Education (1) 2014-12-19
  15. NEP-EFF: Efficiency & Productivity (1) 2013-02-16
  16. NEP-HEA: Health Economics (1) 2011-02-19
  17. NEP-IND: Industrial Organization (1) 2013-02-16
  18. NEP-IPR: Intellectual Property Rights (1) 2020-09-28
  19. NEP-NEU: Neuroeconomics (1) 2016-05-08
  20. NEP-PAY: Payment Systems & Financial Technology (1) 2018-09-24
  21. NEP-UPT: Utility Models & Prospect Theory (1) 2016-05-08

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