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Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis


  • Xiaohua Yu

    (Georg-August-University Göttingen)

  • Zhifeng Gao

    (University of Florida)


By conducting a meta-analysis with 50 observations collected from 15 primary studies, we systematically analyze heterogeneities in consumer preferences for the Country-of-Origin (COO) of U.S. beef products. The main findings include that consumers in Asian countries (Korea and Japan) are willing to pay least for the COO of U.S. beef products compared with North American countries, and that the BSE incidence in the U.S. substantially damaged consumer preferences for the COO of U.S. beef products outside the U.S. but not in the U.S. The results also indicate that choice experiments yield larger WTP values and that the sample size is negatively correlated with WTP values.

Suggested Citation

  • Xiaohua Yu & Zhifeng Gao, 2011. "Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis," Courant Research Centre: Poverty, Equity and Growth - Discussion Papers 65, Courant Research Centre PEG.
  • Handle: RePEc:got:gotcrc:065

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    U.S. beef; COO; WTP; Meta analysis;

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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