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Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption

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  • Xumin Zhang
  • Yingkai Fang
  • Zhifeng Gao

Abstract

It is critical to accurately assess consumer preference for sustainable seafood because they can use their purchasing power to shape the market. Much of the research on consumer preference for ecolabeled seafood fails to account for attribute non-attendance (ANA), which may result in biased estimation of preference for sustainable seafood. We elicit Chinese consumer preference for ecolabel certification of salmon fish entrées by accounting for ANA using two approaches. Our results reveal that the stated ANA approach is a more straightforward and robust approach to deal with ANA in choice experiments. Our results also show that consumers are willing to pay the highest for ecolabel certification among all the attributes examined. With a strong preference for ecolabeled seafood, policy development directed at the sustainable food system could, in the long run, improve the sustainability of marine resources in China as well as in the world.

Suggested Citation

  • Xumin Zhang & Yingkai Fang & Zhifeng Gao, 2020. "Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption," Marine Resource Economics, University of Chicago Press, vol. 35(3), pages 263-284.
    • Handle: RePEc:ucp:mresec:doi:10.1086/709458
    DOI: 10.1086/709458
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    Cited by:

    1. Shi, Longzhong & Chen, Xuan & Qiu, Jingran & Li, Li, 2022. "Consumers Preferences for Eco-Labels and the Impact of Information: A Choice Experiment on Aquatic Food Products in China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322209, Agricultural and Applied Economics Association.
    2. Nguyen, Ly & Gao, Zhifeng & Anderson, James L., 2022. "Regulating menu information: What do consumers care and not care about at casual and fine dining restaurants for seafood consumption?," Food Policy, Elsevier, vol. 110(C).
    3. Yifan Xie & Yingkai Fang & Dengjun Zhang, 2022. "How Environmental Performance Affects Financial Performance in the Food Industry: A Global Outlook," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    4. Nguyen, Ly & Gao, Zhifeng & Anderson, James L. & House, Lisa A., 2022. "The Impacts of Covid-19 on Consumers’ Willingness to Pay for Information Transparency at Casual and Fine Dining Restaurants," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322463, Agricultural and Applied Economics Association.

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