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Economic valuation of becoming a superhero

Author

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  • Julian J. Hwang

    (West Virginia University)

  • Dongso Lee

    (Korea Rural Economic Institute)

Abstract

Have you ever wished that you were a superhero? If so, how much would you be willing to pay to become one? In this study, we measured the economic value of becoming a superhero or obtaining a superpower using a discrete choice experiment. We focused on four superpowers: mind-control, flight, teleportation, and supernatural physical strength and measured values for each power. Our results indicate that of the four powers, our participants valued teleportation the most.

Suggested Citation

  • Julian J. Hwang & Dongso Lee, 2025. "Economic valuation of becoming a superhero," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 49(1), pages 231-236, March.
    • Handle: RePEc:kap:jculte:v:49:y:2025:i:1:d:10.1007_s10824-024-09513-1
    DOI: 10.1007/s10824-024-09513-1
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    References listed on IDEAS

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    3. Xumin Zhang & Yingkai Fang & Zhifeng Gao, 2020. "Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption," Marine Resource Economics, University of Chicago Press, vol. 35(3), pages 263-284.
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