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Report NEP-MKT-2012-06-25
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Lopez, Rigoberto A. & Liu, Yizao & Zhu, Chen, , "Television Advertising and Soda Demand," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124445, DOI: 10.22004/ag.econ.124445.
- Watson, Jonathan Adam & Wysocki, Allen F. & Gunderson, Michael A. & Brecht, Jeffrey K. & Sims, Charles A., 2012, "Fresh Hammock-Packed Bartlett Pears: Implications For Marketing Based On Consumers’ Willingness To Pay For Sensory Attributes And Return On Invesment Potential," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 125068, DOI: 10.22004/ag.econ.125068.
- Liu, Yizao & Shen, Shu, 2012, "Price Discrimination with Asymmetric Firms: The Case of the U.S. Carbonated Soft Drinks Market," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124619, DOI: 10.22004/ag.econ.124619.
- Parcell, Joseph L. & Gedikoglu, Haluk, , "Consumer Preference Variation between Domestic and Imported Food," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124183, DOI: 10.22004/ag.econ.124183.
- Mueller Loose, Simone & Peschel, Anne & Grebitus, Carola, 2012, "Influence of convenience on healthy food choice: The case of seafood," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124715, DOI: 10.22004/ag.econ.124715.
- Shewmake, Sharon & Okrent, Abigail M. & Thabrew, Lanka & Vandenbergh, Michael, 2012, "Carbon Labeling for Consumer Food Goods," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124369, DOI: 10.22004/ag.econ.124369.
- Richards, Timothy J. & Gomez, Miguel I. & Lee, Jun, 2012, "Promotion Pass-Through and Consumer Search: An Empirical Analysis," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124586, DOI: 10.22004/ag.econ.124586.
- Deselnicu, Oana & Costanigro, Marco & Thilmany, Dawn D., 2012, "Corporate Social Responsibility Initiatives and Consumer Preferences in the Dairy Industry," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124616, DOI: 10.22004/ag.econ.124616.
- Burdine, Kenneth H. & Maynard, Leigh J. & Halich, Greg, 2012, "Factors Affecting Feeder Cattle Prices in Internet Sales," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124187, DOI: 10.22004/ag.econ.124187.
- Yang, Shang-Ho & Guan, Huanda & Hu, Wuyang & Liu, Yun, 2012, "Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124360, Jun, DOI: 10.22004/ag.econ.124360.
- Bettiol, M & Di Maria, E & Finotto, Vladi, 2012, "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper, University Library of Munich, Germany, number 39405, Jun.
- Vassalos, Michael & Hu, Wuyang & Woods, Timothy A. & Schieffer, Jack & Dillon, Carl R., 2012, "Marketing Contracts for Fresh Market Tomato Production: A Choice Based Experiment," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124773, DOI: 10.22004/ag.econ.124773.
- Solano, Alexis & House, Lisa & Gao, Zhifeng, 2012, "The Effect of Information on Consumer Preferences of Indoor Plants," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124419, DOI: 10.22004/ag.econ.124419.
- Sckokai, Paolo & Varacca, Alessandro, 2012, "Product differentiation and brand competition in the Italian breakfast cereal market: a distance metric approach," 2012 First Congress, June 4-5, 2012, Trento, Italy, Italian Association of Agricultural and Applied Economics (AIEAA), number 124102, DOI: 10.22004/ag.econ.124102.
- Rhodes, Charles, 2012, "An Empirical Analysis of Socio-Demographic Stratification in Sweetened Carbonated Soft-Drink Purchasing," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124678, DOI: 10.22004/ag.econ.124678.
- McFadden, Brandon R. & Lusk, Jayson L. & Crespi, John M. & Cherry, J. Bradley C. & Martin, Laura E. & Bruce, Amanda S., , "Consumer Response to Controversial Food Technologies and Price: A Neuroeconomic Analysis," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124071, DOI: 10.22004/ag.econ.124071.