Front-of-Package Nutritional Labels and Consumer Beverage Perceptions
The pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front-of-package (FOP) nutritional labeling for beverages. This research examines the impact of these labels on consumers' perceptions of the healthiness of beverages. Though consumers reacted differently depending on the information in the label, in general, the perception of milks and 100% juices decreased, while perception of soft drinks and less than 100% juice drinks increased. If the purpose of FOP labels is to encourage healthier choices, the changes observed appear to be at odds with the goal. Copyright 2012, Oxford University Press.
Volume (Year): 34 (2012)
Issue (Month): 4 ()
|Contact details of provider:|| Postal: |
Phone: (414) 918-3190
Fax: 01865 267 985
Web page: http://aepp.oxfordjournals.org/
More information through EDIRC
|Order Information:||Web: http://www.oup.co.uk/journals|
When requesting a correction, please mention this item's handle: RePEc:oup:apecpp:v:34:y:2012:i:4:p:599-614. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.