The Effects of Emotion on Consumers’ Willingness-to-Pay (WTP) for Eco-labeled Fresh Produce
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More about this item
KeywordsEmotion; Willingness to pay (WTP); Eco-labels; Fresh Strawberry; Contingent Valuation (CV); Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2016-06-14 (All new papers)
- NEP-CBE-2016-06-14 (Cognitive & Behavioural Economics)
- NEP-ENV-2016-06-14 (Environmental Economics)
- NEP-MKT-2016-06-14 (Marketing)
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