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Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina

Author

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  • Carpio, Carlos E.
  • Isengildina-Massa, Olga

Abstract

The objective of this study is to evaluate South Carolina (SC) consumers’ willingness to pay for “SC grown” products. Results indicate that consumers in SC are willing to pay an average premium of 27% for local produce and 23% for local animal products. Premiums for local products are influenced by age, gender, and income.

Suggested Citation

  • Carpio, Carlos E. & Isengildina-Massa, Olga, 2008. "Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6815, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saeaed:6815
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    File URL: http://purl.umn.edu/6815
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    References listed on IDEAS

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    1. Giraud, Kelly L. & Bond, Craig A. & Bond, Jennifer Keeling, 2005. "Consumer Preferences for Locally Made Specialty Food Products Across Northern New England," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), October.
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    6. Hughes, David W. & Brown, Cheryl & Miller, Stacy & McConnell, Tom, 2008. "Evaluating the Economic Impact of Farmers' Markets Using an Opportunity Cost Framework," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(01), pages 253-265, April.
    7. Loureiro, Maria L. & Hine, Susan, 2002. "Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(03), pages 477-487, December.
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    15. Giraud, Kelly L. & Bond, Craig A. & Bond, Jennifer J., 2005. "Consumer Preferences for Locally Made Specialty Food Products Across Northern New England," Agricultural and Resource Economics Review, Cambridge University Press, vol. 34(02), pages 204-216, October.
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    More about this item

    Keywords

    Contingent valuation; demand for local products; state branding and promotion programs; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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