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What is Local and for What Foods Does it Matter?

Author

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  • Hu, Wuyang
  • Batte, Marvin T.
  • Woods, Timothy A.
  • Ernst, Stanley C.

Abstract

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income particularly for small and medium-sized farms. This study answers two important questions related to local food that have not been sufficiently addressed before: what is the greatest distance food can travel and still be accepted by consumers as local and is "local" equally important across food categories. Using survey data from two states in the USA, this research found that consumers’ accepted food travel distance may be much shorter than what is generally believed. In addition, there exists a great variation in the importance rating consumers attach to “being local” for different food categories and these differences are related to consumer characteristics.

Suggested Citation

  • Hu, Wuyang & Batte, Marvin T. & Woods, Timothy A. & Ernst, Stanley C., 2010. "What is Local and for What Foods Does it Matter?," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56326, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea10:56326
    DOI: 10.22004/ag.econ.56326
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    References listed on IDEAS

    as
    1. Kim Darby & Marvin T. Batte & Stan Ernst & Brian Roe, 2008. "Decomposing Local: A Conjoint Analysis of Locally Produced Foods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(2), pages 476-486.
    2. Patterson, Paul M., 2006. "State-Grown Promotion Programs: Fresher, Better?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(1), pages 1-6.
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    Citations

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    Cited by:

    1. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    2. Ying, Jiahui & Shonkwiler, Vanessa P. & Campbell, Benjamin L., 2018. "Willingness to Pay or Not to Pay: Valuing Foods Some Respondents Find Distasteful," 2018 Annual Meeting, August 5-7, Washington, D.C. 274065, Agricultural and Applied Economics Association.
    3. Mehrjerdi, Mahla Zare & Woods, Timothy, 2018. "Local food purchasing frequency by locavores across market channels - implications for local food system development," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266769, Southern Agricultural Economics Association.
    4. Drago Cvijanović & Svetlana Ignjatijević & Jelena Vapa Tankosić & Vojin Cvijanović, 2020. "Do Local Food Products Contribute to Sustainable Economic Development?," Sustainability, MDPI, vol. 12(7), pages 1-18, April.

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