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Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue

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  • Carroll, Kathryn A.
  • Bernard, John C.
  • Pesek, John D. Jr.

Abstract

A choice experiment of consumers from five Mid-Atlantic states was conducted to compare marginal willingness to pay for fresh tomatoes with the attributes locally grown, state marketing program promoted, and organic from either a grocery store or farmers’ market. Data were analyzed using a mixed logit model. Results show that consumers in Maryland, Pennsylvania, and Virginia prefer local tomatoes, while those in Delaware and New Jersey prefer state program versions. Unexpectedly, price premiums for organic over conventional tomatoes were only exhibited in Maryland, and Virginia was the only state with a significant premium for the farmers’ market venue.

Suggested Citation

  • Carroll, Kathryn A. & Bernard, John C. & Pesek, John D. Jr., 2013. "Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.
  • Handle: RePEc:ags:jlaare:165934
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    References listed on IDEAS

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    Cited by:

    1. Corsi, Alessandro & Novelli, Silvia, 2015. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," 2015 Conference, August 9-14, 2015, Milan, Italy 211550, International Association of Agricultural Economists.
    2. Koen Schoors & Maria Semenova & Andrey Zubanov, 2016. "Depositor Discipline in Russian Regions: Flight to Familiarity or Trust in Local Authorities?," HSE Working papers WP BRP 58/FE/2016, National Research University Higher School of Economics.
    3. Corsi, Alessandro & Novelli, Silvia, 2015. "The value of direct farmers-consumers relationships as determinants of consumers' purchase choices," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202749, European Association of Agricultural Economists.

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