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Consumer Characteristics and Views Regarding Farmers Markets: An Examination of On-Site Survey Data of Alabama Consumers

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  • Onianwa, Odili
  • Mojica, Maribel N.
  • Wheelock, Gerald

Abstract

This study examined the characteristics and views of farmers market consumers in Alabama using data generated from 222 consumers randomly selected from two farmers markets. The survey was designed to solicit relevant information necessary to facilitate the study and to provide information on socioeconomic and demographic characteristics of the clients. Data were summarized and tabulated using descriptive statistics. Results show that when buying fruits and vegetables, consumers are interested in freshness, appearance, variety and selection of produce, availability of locally grown items, price and atmosphere of the store. These results are consistent with the results using the general state sample.

Suggested Citation

  • Onianwa, Odili & Mojica, Maribel N. & Wheelock, Gerald, 2006. "Consumer Characteristics and Views Regarding Farmers Markets: An Examination of On-Site Survey Data of Alabama Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-7, March.
    • Handle: RePEc:ags:jlofdr:8547
    DOI: 10.22004/ag.econ.8547
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    References listed on IDEAS

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    1. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Consumer Trends, Preferences, and Characteristics," P Series 36722, Rutgers University, Department of Agricultural, Food and Resource Economics.
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    2. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    3. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.
    4. Cristian Vasco & Diego Salazar & Darío Cepeda & Gustavo Sevillano & Juan Pazmiño & Shirley Huerta, 2022. "The Socioeconomic Drivers of Ethical Food Consumption in Ecuador: A Quantitative Analysis," Sustainability, MDPI, vol. 14(20), pages 1-14, October.
    5. Bellingham, Sarah & Velandia, Margarita & Boyer, Christopher & Hellwinckel, Chad, 2018. "Factors Influencing Tomato Prices at Tennessee Farmers' Markets," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266568, Southern Agricultural Economics Association.
    6. Yeong Sheng Tey & Poppy Arsil & Mark Brindal & Chi Teen Teoh & Han Wei Lim, 2017. "Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach," Sustainability, MDPI, vol. 9(11), pages 1-13, October.
    7. Chao-Jung R. Chen & Tun-Hsiang Edward Yu & Rachel J. C. Fu, 2021. "Strategic Management for Community-Based Markets: From Consumers’ Perspectives and Experiences," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    8. Jensen, Kimberly L. & DeLong, Karen D. & Upendram, Sreedhar & Eckelkamp, Elizbeth & Yenerall, Jacqueline N., 2022. "Consumer Preferences for “Made with Tennessee Milk” Processed Dairy Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(2), July.
    9. Anderson, Langston & Hargrove, Tasha M. & Zabawa, Robert & Zekeri, Andrew A., 2017. "Assessing Marketing Alternatives for Small Farmers in Selected Alabama Black Belt Counties," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 4(2), June.
    10. Baharanyi, Ntam & Boateng, Miriam Anima & Tackie, Nii O. & Zabawa, Robert, 2012. "Assessing the Status of Farmers Markets in the Black Belt Counties of Alabama," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.
    11. Sahand Ashtab & Robert Campbell, 2021. "Explanatory Analysis of Factors Influencing the Support for Sustainable Food Production and Distribution Systems: Results from a Rural Canadian Community," Sustainability, MDPI, vol. 13(9), pages 1-13, May.
    12. Sara Fabbrizzi & Silvio Menghini & Nicola Marinelli, 2014. "The Short Food Supply Chain: A Concrete Example of Sustainability. A Literature Review," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2014(2), pages 189-206.
    13. Francesco Bimbo & Rosaria Viscecchia & Gianluca Nardone, 2013. "L?effetto della "filiera corta" sul livello di obesit? in Italia," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(2), pages 97-110.
    14. Stobbe, Tracy, 2016. "Making Sense of the Dollars Spent at Farmers’ Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    15. Carroll, Kathryn A. & Bernard, John C. & Pesek, John D. Jr., 2013. "Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), pages 1-18.
    16. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.

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