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Evaluating the Factors Influecing the Number of Visits to Farmers' Markets


  • Abello, Francisco J.
  • Palma, Marco A.
  • Anderson, David P.
  • Waller, Mark W.


The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.

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  • Abello, Francisco J. & Palma, Marco A. & Anderson, David P. & Waller, Mark W., 2012. "Evaluating the Factors Influecing the Number of Visits to Farmers' Markets," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119786, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea12:119786

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    1. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    2. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    3. Curtis, Kynda R. & Cowee, Margaret W. & Velcherean, Marcela & Gatzke, Holly, 2010. "Farmers Market Consumers: Is Local or Organic Important?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 1), pages 1-5, March.
    4. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
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    Cited by:

    1. Corsi, Alessandro & Novelli, Silvia, 2015. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," 2015 Conference, August 9-14, 2015, Milan, Italy 211550, International Association of Agricultural Economists.
    2. Stewart, Hayden & Dong, Diansheng, "undated". "The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables," Economic Research Report 276254, United States Department of Agriculture, Economic Research Service.
    3. Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(03), pages 509-518, August.
    4. Gumirakiza, Dominique & King, Stephen A. & Kingery, Thomas, "undated". "Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259947, Agricultural and Applied Economics Association.
    5. Corsi, Alessandro & Novelli, Silvia, 2015. "The value of direct farmers-consumers relationships as determinants of consumers' purchase choices," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202749, European Association of Agricultural Economists.
    6. Gumirakiza, J. Dominique & Hopper, Laura, 2016. "Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229809, Southern Agricultural Economics Association.

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