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How strong is the demand for food through direct-to-consumer outlets?

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  • Stewart, Hayden
  • Dong, Diansheng

Abstract

•Demand for produce is closely associated with patronizing DTC outlets.•Gardeners are more likely to buy food directly from farmers.•Caring about food and nutrition does not raise propensity to shop at DTC outlets.•DTC outlets operate in an increasingly competitive retail environment.

Suggested Citation

  • Stewart, Hayden & Dong, Diansheng, 2018. "How strong is the demand for food through direct-to-consumer outlets?," Food Policy, Elsevier, vol. 79(C), pages 35-43.
    • Handle: RePEc:eee:jfpoli:v:79:y:2018:i:c:p:35-43
    DOI: 10.1016/j.foodpol.2018.04.010
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    3. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.
    4. Lina Wang & Elliot Rabinovich & Timothy J. Richards, 2022. "Scalability in Platforms for Local Groceries: An Examination of Indirect Network Economies," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 318-340, January.

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