Who Buys Local Food?
Using data from a national survey of food shoppers, a Lancaster-Weinstein model is estimated using probit analysis to investigate the characteristics of local food buyers. Because there is no standard for what â€œlocal foodâ€ is, consumer research is used to define the term fairly narrowly as buying from farmersâ€™ markets, buying directly from farmers, and Community Supported Agriculture (CSA) membership. The results reveal that income and demographic characteristics are not dominant factors, nor do attitudes or behaviors related to the environment and health significantly affect whether shoppers buy local. Rather, it is the attitudes and behaviors related to food and shopping that significantly increase the probability that shoppers buy local food. The implications are strategies that will be effective in promoting local foods.
References listed on IDEAS
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- Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
- Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(03), November.
- Loureiro, Maria L. & Umberger, Wendy J., 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(01), April.
- Jayachandran N. Variyam & James Blaylock & David Smallwood, 2002. "Characterizing the Distribution of Macronutrient Intake among U.S. Adults: A Quantile Regression Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(2), pages 454-466.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
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