IDEAS home Printed from
   My bibliography  Save this article

Consumer Purchasing Behaviors and Attitudes toward Shopping at Public Markets


  • Bukenya, James O.
  • Mukiibi, Michael L.
  • Molnar, Joseph J.
  • Siaway, Arthur T.


This paper identifies and empirically evaluates factors that explain the variations in consumers’ attitudes toward shopping at farmers markets in general and public markets in particular. The analysis draws on data from a telephone survey conducted in Jefferson County, Alabama. Logit model results point to several factors that seem to be strongly correlated with consumer purchasing behaviors and attitudes toward shopping at public markets, including income, education, age of household head, household size, and price and quality of produce. The insights gained from the study should help farmers increase the profitability of their operations and improve the likelihood that they will continue farming.

Suggested Citation

  • Bukenya, James O. & Mukiibi, Michael L. & Molnar, Joseph J. & Siaway, Arthur T., 2007. "Consumer Purchasing Behaviors and Attitudes toward Shopping at Public Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), July.
  • Handle: RePEc:ags:jlofdr:43493

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Consumer Trends, Preferences, and Characteristics," P Series 36722, Rutgers University, Department of Agricultural, Food and Resource Economics.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Stobbe, Tracy, 2016. "Making Sense of the Dollars Spent at Farmers’ Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), July.
    2. Nancy Kurland & Linda Aleci, 2015. "From civic institution to community place: the meaning of the public market in modern America," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 505-521, September.
    3. Francesco Bimbo & Rosaria Viscecchia & Gianluca Nadone, 2013. "L’effetto della "filiera corta" sul livello di obesità in Italia," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 15(2), pages 97-110.

    More about this item


    Consumer/Household Economics;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:43493. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.