IDEAS home Printed from https://ideas.repec.org/a/oup/revage/v30y2008i1p176-189..html
   My bibliography  Save this article

Factors Affecting Sales at Farmers' Markets: An Iowa Study

Author

Listed:
  • Theresa Varner
  • Daniel Otto

Abstract

The 180 farmers' markets operating in a range of urban to rural communities in Iowa provide a useful setting to evaluate factors affecting sales at these markets. Higher average sales at markets tended to be associated with urban and higher income areas. Only 30% of vendors reported sales greater than $5,000, mostly in the produce category.

Suggested Citation

  • Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
    • Handle: RePEc:oup:revage:v:30:y:2008:i:1:p:176-189.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2007.00398.x
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Connell, Cathleen M. & Beierlein, James G. & Vroomen, Harry L., "undated". "Consumer Preferences and Attitudes Regarding Fruit and Vegetable Purchases from Direct Market Outlets," AE & RS Research Reports 257695, Pennsylvania State University, Department of Agricultural Economics and Rural Sociology.
    2. Govindasamy, Ramu & Nayga, Rodolfo M., Jr., 1997. "Determinants Of Farmer-To-Consumer Direct Market Visits By Type Of Facility: A Logit Analysis," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 26(01), pages 1-8, April.
    3. Morgan, Tamekia K. & Alipoe, Dovi, 2001. "Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(01), pages 1-8, March.
    4. Gallons, James & Toensmeyer, Ulrich C. & Bacon, J. Richard & German, Carl L., 1997. "An Analysis Of Consumer Characteristics Concerning Direct Marketing Of Fresh Produce In Delaware: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(01), pages 1-9, February.
    5. Payne, Tim, 2002. "U.S. Farmers' Markets 2000: A Study Of Emerging Trends," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), pages 1-3, March.
    6. Kezis, Alan S. & Gwebu, Thula & Peavey, Stephanie R. & Cheng, Hsiang-Tai, 1998. "A Study Of Consumers At A Small Farmers' Market In Maine: Results From A 1995 Survey," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(01), pages 1-9, February.
    7. Wolf, Marianne McGarry, 1997. "A Target Consumer Profile And Positioning For Promotion Of The Direct Marketing Of Fresh Produce: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-7, October.
    8. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kyung-Hee Kim & Duk-Byeong Park, 2014. "Factors Influencing Rural Tourists' Purchasing Behaviour: Four Types of Direct Farm Markets in South Korea," Tourism Economics, , vol. 20(3), pages 629-645, June.
    2. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    3. Detre, Joshua D. & Mark, Tyler B. & Clark, Benjamin M., 2010. "Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(3), pages 1-11, November.
    4. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    5. Onianwa, Okwudili O. & Wheelock, Gerald & Mojica, Maribel N., 2005. "An Analysis of the Determinants of Farmer-to-Consumer Direct-Market Shoppers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), pages 1-5, March.
    6. Anderson, Langston & Hargrove, Tasha M. & Zabawa, Robert & Zekeri, Andrew A., . "Assessing Marketing Alternatives for Small Farmers in Selected Alabama Black Belt Counties," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 4(2).
    7. Brown, Cheryl & Gandee, Jesse E. & D'Souza, Gerard E., 2006. "West Virginia Farm Direct Marketing: A County Level Analysis," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(3), pages 1-10, December.
    8. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Kezis, Alan S. & Gwebu, Thula & Peavey, Stephanie R. & Cheng, Hsiang-Tai, 1998. "A Study Of Consumers At A Small Farmers' Market In Maine: Results From A 1995 Survey," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(01), pages 1-9, February.
    10. Ana Čehić Marić & Ana Težak Damijanić & Tajana Čop & Mario Njavro & Milan Oplanić, 2025. "Factors Influencing Consumers’ Direct Sale Purchase Intention in the Context of Climate Change," Sustainability, MDPI, vol. 17(17), pages 1-14, August.
    11. Mukiibi, Michael L. & Bukenya, James O. & Molnar, Joseph J. & Siaway, Arthur T. & Rigdon, L., 2007. "Consumer Purchasing Behaviors And Attitudes Toward Shopping At Public Markets In Birmingham, Alabama," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34865, Southern Agricultural Economics Association.
    12. Spiller, Achim & Zuhlsdorf, Anke & Mellin, Matthias, 2007. "Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6607, International European Forum on System Dynamics and Innovation in Food Networks.
    13. Painter, Kathleen, 2008. "An Analysis of Food-Chain Demand for Differentiated Farm Commodities: Implications for the Farm Sector," Research Reports 280103, United States Department of Agriculture, Rural Development.
    14. Bukenya, James O. & Mukiibi, Michael L. & Molnar, Joseph J. & Siaway, Arthur T., 2007. "Consumer Purchasing Behaviors and Attitudes toward Shopping at Public Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-10, July.
    15. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    16. Eastwood, David B. & Brooker, John R., 2000. "Small Fresh Fruit And Vegetable Growers In Tennessee: Factors Associated With Their Use Of Commercial Outlets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(2), pages 1-10, July.
    17. Park, Timothy A. & Mishra, Ashok K. & Wozniak, Shawn J., 2011. "Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance?," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103756, Agricultural and Applied Economics Association.
    18. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    19. Paudel, Krishna P. & Park, Timothy A. & Pandit, Mahesh, "undated". "U.S. Farmers' Decision to Choose Direct Sales Channel: A Fractional Seemingly Unrelated Semiparametric Model," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258370, Agricultural and Applied Economics Association.
    20. Henneberry, Shida Rastegari & Taylor, Merritt J. & Whitacre, Brian E. & Agustini, Haerani N. & Mutondo, Joao E. & Roberts, Warren, 2008. "The Economic Impacts of Direct Produce Marketing: A Case Study of Oklahoma's Famers' Markets," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6785, Southern Agricultural Economics Association.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:revage:v:30:y:2008:i:1:p:176-189.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press The email address of this maintainer does not seem to be valid anymore. Please ask Oxford University Press to update the entry or send us the correct address or Christopher F. Baum (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.