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The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach

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  • Gandee, Jesse E.
  • Brown, Cheryl
  • D'Souza, Gerard E.

Abstract

Direct farm marketing sales in the Northeastern region of the U.S. and more specifically in the state of West Virginia increased during the 1990s. To understand the factors that influence recent trends in direct farm marketing, this analysis uses a regression function to test the relationships between county direct farm marketing sales and county spatial and socio-economic characteristics. Data from West Virginia is used to analyze the relationship between the consumer, land characteristics, and farm sales. The results reveal that the model is relatively accurate and multiple consumer characteristics and land use variables significantly influence sales of farm goods marketed directly to consumers.

Suggested Citation

  • Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea03:21912
    DOI: 10.22004/ag.econ.21912
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    References listed on IDEAS

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    1. Gale, Fred, 1997. "Direct Farm Marketing as a Rural Development Tool," Rural America/ Rural Development Perspectives, United States Department of Agriculture, Economic Research Service, vol. 12(2), February.
    2. Govindasamy, Ramu & Hossain, Ferdaus & Adelaja, Adesoji, 1999. "Income of Farmers Who Use Direct Marketing," Agricultural and Resource Economics Review, Cambridge University Press, vol. 28(1), pages 76-83, April.
    3. Govindasamy, Ramu & Nayga, Rodolfo M., 1997. "Determinants of Farmer-to-Consumer Direct Market Visits by Type of Facility: A Logit Analysis," Agricultural and Resource Economics Review, Cambridge University Press, vol. 26(1), pages 31-38, April.
    4. Kezis, Alan S. & Gwebu, Thula & Peavey, Stephanie R. & Cheng, Hsiang-Tai, 1998. "A Study Of Consumers At A Small Farmers' Market In Maine: Results From A 1995 Survey," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(01), pages 1-9, February.
    5. Schatzer, Raymond Joe & Tilley, Daniel S. & Moesel, Douglas, 1989. "Consumer Expenditures at Direct Produce Markets," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 21(1), pages 131-138, July.
    6. Gallons, James & Toensmeyer, Ulrich C. & Bacon, J. Richard & German, Carl L., 1997. "An Analysis Of Consumer Characteristics Concerning Direct Marketing Of Fresh Produce In Delaware: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(01), pages 1-9, February.
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    Cited by:

    1. Spiller, Achim & Zuhlsdorf, Anke & Mellin, Matthias, 2007. "Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6607, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
    3. Detre, Joshua D. & Mark, Tyler B. & Clark, Benjamin M., 2010. "Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(3), pages 1-11, November.
    4. Anderson, Langston & Hargrove, Tasha M. & Zabawa, Robert & Zekeri, Andrew A., 2017. "Assessing Marketing Alternatives for Small Farmers in Selected Alabama Black Belt Counties," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 4(2), June.
    5. Kyung-Hee Kim & Duk-Byeong Park, 2014. "Factors Influencing Rural Tourists' Purchasing Behaviour: Four Types of Direct Farm Markets in South Korea," Tourism Economics, , vol. 20(3), pages 629-645, June.
    6. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    7. Onianwa, Okwudili O. & Wheelock, Gerald & Mojica, Maribel N., 2005. "An Analysis of the Determinants of Farmer-to-Consumer Direct-Market Shoppers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), pages 1-5, March.

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