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Direct Farm Marketing as a Rural Development Tool

Author

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  • Gale, Fred

Abstract

Many farmers, government officials, and rural advocates are enthusiastic about the prospects of direct farm marketing for bolstering farm income and promoting rural development. Direct marketing plays a role in rural development by encouraging a climate of entrepreneurship and innovation, attracting agricultural tourists, and promoting alternative forms of agriculture. However, an analysis of 1992 Census of Agriculture data indicates that the income from direct selling is relatively small and limited to communities near urban areas. Communities in remote locations need to make a concerted effort to benefit from direct marketing.

Suggested Citation

  • Gale, Fred, 1997. "Direct Farm Marketing as a Rural Development Tool," Rural America/ Rural Development Perspectives, United States Department of Agriculture, Economic Research Service, vol. 12(2), February.
    • Handle: RePEc:ags:uersra:289729
    DOI: 10.22004/ag.econ.289729
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    Citations

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    Cited by:

    1. Maxime Agbo & Damien Rousselière & Julien Salanié, 2013. "A theory of agricultural marketing cooperatives with direct selling," Post-Print halshs-00949726, HAL.
    2. Elizabeth Fitting & Catherine Bryan & Karen Foster & Jason W. M. Ellsworth, 2023. "Re-centering labour in local food: local washing and the growing reliance on permanently temporary migrant farmworkers in Nova Scotia," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 973-988, September.
    3. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    4. Magali Aubert & Geoffroy Enjolras, 2016. "Which stability for marketing channels ? The case of short food supply chains in French agriculture," Post-Print hal-01404562, HAL.
    5. Hughes, David W. & Brown, Cheryl & Miller, Stacy & McConnell, Tom, 2008. "Evaluating the Economic Impact of Farmers’ Markets Using an Opportunity Cost Framework," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(1), pages 1-13, April.
    6. Onyango, Benjamin & Govindasamy, Ramu & Alsup-Egbers, Clydette Michelle, 2015. "Uncovering Success Attributes for Direct Farmers’ Markets and Agri-Tourism in the Mid-Atlantic Region of the United States," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-16, May.
    7. Erickson, Kenneth W. & Hoppe, Robert A. & Dubman, Robert W., 2002. "The Structure, Performance, And Sustainability Of Agriculture In The Mountain Region," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36541, Western Agricultural Economics Association.
    8. Coisnon, Thomas & Oueslati, Walid & Salanié, Julien, 2014. "Urban sprawl occurrence under spatially varying agricultural amenities," Regional Science and Urban Economics, Elsevier, vol. 44(C), pages 38-49.
    9. Magali Aubert & Geoffroy Enjolras, 2015. "Stabilité ou instabilité des stratégies commerciales ? Le cas des circuits courts dans l'agriculture française," Post-Print hal-01296421, HAL.
    10. Low, Sarah A. & Vogel, Stephen J., 2011. "Direct and Intermediated Marketing of Local Foods in the United States," Economic Research Report 118025, United States Department of Agriculture, Economic Research Service.
    11. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    12. Bimbo, Francesco & Bonanno, Alessandro & Nardone, Gianluca & Viscecchia, Rosaria, 2015. "The Hidden Benefits of Short Food Supply Chains: Farmers’ Markets Density and Body Mass Index in Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-16, February.
    13. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Phillip Warsaw & Steven Archambault & Arden He & Stacy Miller, 2021. "The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US," Sustainability, MDPI, vol. 13(6), pages 1-18, March.

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