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Stabilité ou instabilité des stratégies commerciales ? Le cas des circuits courts dans l'agriculture française

Author

Listed:
  • Magali Aubert

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Les circuits courts sont désormais un mode de commercialisation reconnu dans l'agriculture française et adopté largement par certains secteurs. Cet article s'inscrit dans le corpus croissant des études sur les circuits courts en proposant une étude de la dynamique de l'adoption de la vente au détail. Il s'appuie sur la base de données du RICA pour les années 2006 à 2012 et considère des exploitations présentes en continu sur cette période. Des statistiques descriptives sont complétées par un modèle de sélection en deux étapes d'Heckman qui considère la vente au détail et sa durée d'adoption comme variables expliquées. Les résultats confirment le lien entre niveau de formation de l'exploitant, utilisation de main-d'œuvre, usage des produits phytosanitaires et adoption des circuits courts de commercialisation. Ils mettent en évidence la relation entre la réduction de main-d'œuvre et des produits phytosanitaires, l'établissement d'une situation financière saine, ainsi que des particularités sectorielles dans la durée d'adoption de la vente au détail. En contribuant à une connaissance plus approfondie des modes de commercialisation en vente directe, ces résultats traduisent l'émergence d'un modèle spécifique d'exploitations centré autour de l'utilisation des circuits courts.

Suggested Citation

  • Magali Aubert & Geoffroy Enjolras, 2015. "Stabilité ou instabilité des stratégies commerciales ? Le cas des circuits courts dans l'agriculture française," Post-Print hal-01296421, HAL.
    • Handle: RePEc:hal:journl:hal-01296421
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    References listed on IDEAS

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    Keywords

    vente au détail; rica; viticulture; maraîchage; arboriculture; heckman;
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