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Which incentives for direct selling ? An analysis of French farms

Author

Listed:
  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Magali Aubert

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This article focuses on factors which incite farmers to sell their production at the retail level, a marketing channel that is currently enjoying renewed interest. Based on data from the Farm Accountancy Data Network 2006-2014, we establish the contrasting profiles of farms that sell their production directly to consumers: they are smaller, permanent-labor-intensive and propose an increase range of produces compared to other kinds of farms. While we highlight sectorial differences, the common point of these farms is to use fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Geoffroy Enjolras & Magali Aubert, 2017. "Which incentives for direct selling ? An analysis of French farms," Post-Print hal-02048327, HAL.
    • Handle: RePEc:hal:journl:hal-02048327
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    Cited by:

    1. Magali Aubert & Geoffroy Enjolras, 2017. "Which Incentives for Direct Selling?," Post-Print hal-01685408, HAL.
    2. Geoffroy Enjolras & Magali Aubert, 2018. "Short food supply chains and the issue of sustainability: a case study of French fruit producers," Post-Print hal-01986357, HAL.

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