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Which incentives for direct selling ? An analysis of French farms


  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - CNRS - Centre National de la Recherche Scientifique - UPMF - Université Pierre Mendès France - Grenoble 2 - UGA - Université Grenoble Alpes)

  • Magali Aubert

    () (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)


This article focuses on factors which incite farmers to sell their production at the retail level, a marketing channel that is currently enjoying renewed interest. Based on data from the Farm Accountancy Data Network 2006-2014, we establish the contrasting profiles of farms that sell their production directly to consumers: they are smaller, permanent-labor-intensive and propose an increase range of produces compared to other kinds of farms. While we highlight sectorial differences, the common point of these farms is to use fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Geoffroy Enjolras & Magali Aubert, 2017. "Which incentives for direct selling ? An analysis of French farms," Post-Print hal-02048327, HAL.
  • Handle: RePEc:hal:journl:hal-02048327
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    References listed on IDEAS

    1. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    2. Ahearn, Mary & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 497-508, August.
    3. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    4. Enjolras, Geoffroy & Capitanio, Fabian & Aubert, Magali & Adinolfi, Felice, 2012. "Direct payments, crop insurance and the volatility of farm income. Some evidence in France and in Italy," 123rd Seminar, February 23-24, 2012, Dublin, Ireland 122478, European Association of Agricultural Economists.
    5. Magali Aubert & Geoffroy Enjolras, 2016. "Do short food supply chains go hand in hand with environment-friendly practices? An analysis of French farms," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(2), pages 189-213.
    6. David Conner & Kathryn Colasanti & R. Brent Ross & Susan B. Smalley, 2010. "Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors," Sustainability, MDPI, Open Access Journal, vol. 2(3), pages 1-15, March.
    7. Ahearn, Mary Clare & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-12, August.
    8. Corinne Blanquart & Amélie Gonçalves & Ligdwine Vandenbossche & Leila Kebir & Caroline Petit & Jean-Baptiste Traversac, 2010. "The logistic leverages of short food supply chains performance in terms of sustainability," Post-Print hal-00614963, HAL.
    9. Joshua D. Detre & Tyler B. Mark & Ashok K. Mishra & Arun Adhikari, 2011. "Linkage between direct marketing and farm income: a double‐hurdle approach," Agribusiness, John Wiley & Sons, Ltd., vol. 27(1), pages 19-33, Winter.
    10. Emilie Lanciano & Séverine Saleilles, 2010. "Le développement des circuits courts alimentaires : un nouveau souffle entrepreneurial dans l'agriculture ?," Post-Print halshs-00521480, HAL.
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